CONCRETE & MASONRY CONSTRUCTION PRODUCTS Rebranding Unveiled

Share Article

Hanley Wood Business Media has announced the rebranding of its commercial contracting magazine CONCRETE & MASONRY CONSTRUCTION PRODUCTS. CONCRETE & MASONRY CONSTRUCTION PRODUCTS magazine is the No. 1 source for product information serving the vast concrete and masonry construction market.

Hanley Wood Business Media has announced the rebranding of its commercial contracting magazine CONCRETE & MASONRY CONSTRUCTION PRODUCTS. CONCRETE & MASONRY CONSTRUCTION PRODUCTS magazine is the No. 1 source for product information serving the vast concrete and masonry construction market.

CONCRETE & MASONRY CONSTRUCTION PRODUCTS is a respected and trusted source for the latest products news, reviews and commentary in the industry. Starting with the Winter 2010 issue, the magazine name will change to CONCRETE CONSTRUCTION PRODUCTS. With improved product categories, new and innovative product sections and website integration, the magazine will become a “must-read” publication that better serves its audience.

“The rebranding of CONCRETE CONSTRUCTION PRODUCTS will help us deliver what our readers need most,” says Tim Gregorski, Editor in Chief. "This includes more products with each issue, as well as targeted features and case studies that will help readers grow in their business."

The CONCRETE CONSTRUCTION PRODUCTS magazine includes five distinct product categories that provide concrete professionals with current information on ground-breaking equipment and materials for building systems & materials, jobsite prep, decorative & surfaces, tools, and general equipment—the key products contractors need to compete in today’s market. CONCRETE CONSTRUCTION INDUSTRY UPDATE e-newsletter contains monthly industry updates for commercial construction, and each issue features the latest products that will shape, color, build, reinforce, seal, anchor, form, prep and maintain the next concrete project.

The new CONCRETE CONSTRUCTION PRODUCTS website showcases the latest of Hanley Wood's websites built in the company's new content management system (CMS). The CMS platform gives editors limitless flexibility to add and update online content quickly. It also allows for new advertising opportunities. The new infrastructure is more efficient in bringing ideas to market and should serve as a catalyst for aggressive audience growth. “The investment we are making in our media network will be obvious to our readers and advertisers,” says Gregorski. "With the combined impact of the print editions, interactive website and social media community, readers will have access to a robust network of product information."

The new Twitter account @CCProducts will allow editors to create a community of readers, manufacturers and other interested professionals focused on the innovation of construction products. The email account ccp(at)hanleywood(dot)com will make product submissions even easier and complete the online integration of CONCRETE CONSTRUCTION PRODUCTS.

About Hanley Wood
Hanley Wood is a leading business-to-business media company focused on the residential and commercial construction and design industries. Its diverse portfolio includes magazines, Web sites, e-newsletters, exhibitions and conferences, custom marketing and data services.

Hanley Wood is comprised of four operating platforms: Business Media, which publishes more than 30 magazines, featuring ecohome, Builder, Remodeling and Architect magazines, along with related Web sites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. Visit http://www.hanleywood.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kate Hamilton
Hanley Wood
773.824.2501
Email >