CG-Lock to Introduce New Adult Safety Product SeatSnug-MAX at SEMA

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SeatSnug Considered For Six "Best New Product" Awards

Lap Belt Cinch, Inc. (LBC), developer of the CG-Lock technology and makers of the performance driving CG-Lock device and the child safety product SeatSnug, today introduced their new SeatSnug-Max safety device at the SEMA International Expo in Las Vegas, Nevada to more than 100,000 attendees. Designed for drivers and passengers of all age groups and sizes, and coined "The Adult SeatSnug" by Charles Carter, CEO of LBC, the new SeatSnug-Max is up for six "Best New Product" awards and fills a safety need which Carter states is "well overdue".

"For almost every age group motor vehicle crashes are one of the leading causes of injury and death", states Carter, " Motor vehicle crashes are the leading cause of death for U.S. teens, accounting for more than one in three deaths in this age group. Last year more than 2 million people were injured in motor vehicle accidents; our line of safety products can reduce these injuries and help save lives", says an impassioned Carter. "We now have a complete line of safety products; the CG-Lock for our performance drivers, the SeatSnug for children in booster seats and now the SeatSnug-MAX for teens and adults."

Earlier this year CG-Lock announced a major nationwide safety campaign aimed at promoting greater child passenger safety and awareness. The SeatSnug "Snug Up America" campaign was launched to coincide with the National Child Passenger Safety program sponsored by the National Highway Traffic Safety Administration and is being supported by SeatSnug and nationally recognized Safety Mom, Alison Rhodes.

The CG-Lock, meaning center of gravity lock, is a small palm sized device that clips onto existing seatbelts to allow slack to be removed in the lap belt, keeping the user in the safest possible position. Seatbelt slack is acknowledged in the auto industry as a major contributor to injuries and deaths in vehicular accidents. Originally developed as an aftermarket product for the performance driving market and already used in several motion pictures, including National Treasure starring Nicholas Cage and James Bond's Quantum of Solace starring Daniel Craig, the CG-Lock improves overall seatbelt performance to enhance driver control and to enhance the safety and comfort of the user.

Born of CG-Lock technology, SeatSnug and SeatSnug-MAX is a patented “seatbelt positioning” device. Extensively crash tested and recipient of The National Parenting Center Seal of Approval, SeatSnug properly positions the lapbelt system for passengers, drivers and children riding in booster seats while removing dangerous slack. With SeatSnug added to a seatbelt and once the lapbelt has been lightly tightened or snugged over a passenger’s or driver's upper thighs and hips the lapbelt cannot loosen and slack cannot develop holding the person secure and preventing the lapbelt from riding up over the abdomen. SeatSnug has been featured on ABC and the Fox News TV channels and can be purchased at leading national retailers.

To join SeatSnug in helping to raise awareness by educating others on child passenger safety issues and the available solutions visit and click on the “SnugUp America” button to see how you can make a difference.

Lap Belt Cinch, Inc. is the developer and patent holder of CG-Lock technology. Its aftermarket products, the CG-Lock, SeatSnug & SeatSnug-MAX, are designed to enhance driver control, improve safety, reduce the risk of injuries in vehicular accidents and save lives. The CG-Lock, which has been certified for SCCA events, is used widely by the Hollywood stunt industry and has been featured in a series of sports car magazines. SeatSnug has been featured on ABC and the Fox News TV channels.

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Herbert Reedman, Jr

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