We've all seen the huge impact of social media in the past few years. Consumers want to share their brand and product preferences on Facebook and we just made that a lot easier.
(Vocus) November 3, 2010
MyWebGrocer and ShopRite, two leaders in creating innovative connections with grocery shoppers, have again teamed up to launch a pioneering leap in shopping technology, one that consumers and retailers are sure to “like.” MyWebGrocer has integrated Facebook’s “like” button to bridge social media and online grocery shopping, and ShopRite will be the first retailer in the country to deploy Facebook’s like button on grocery products.
It works like this: When consumers use ShopRite’s online grocery interface, called ShopRite from Home, they’ll see a “like” button next to every product in the online store. Once a shopper clicks the “like” button, the product will appear on the consumer’s Facebook wall. When that consumer’s Facebook friends see the link on the wall and click on it, they’ll be taken to ShopRite from Home where they can order the product instantly from their closest ShopRite store and have it ready for pick-up or delivery.
MyWebGrocer CEO Rich Tarrant explained the rationale for the new technology. “We’ve all seen the huge impact of social media in the past few years. Consumers want to share their brand and product preferences on Facebook and we just made that a lot easier. Driving consumers to ShopRite’s website and stores is the kind of practical, ROI driven, customer-loyalty-building solution that MyWebGrocer’s clients have come to expect from us.”
This tool takes things a step further, combining the word-of-mouth power of social media with an online shopping experience that enables instant purchases and simplifies consumers’ lives.
Next month the Facebook like button will be launched across all ShopRite’s products, including the weekly circular, all sale items, advertised products on ad landing pages and recipes. This will allow consumers to share sales items, advertised products and recipes with their friends on Facebook.
MyWebGrocer’s goal is to develop ever-deeper connections between consumers and retailers in the digital space, and Facebook’s “like” button is the latest step in those continuing efforts.
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 110 retailers nationally, representing more than 10,100 stores, and operates the largest grocery ad platform in the nation. For more information, visit http://www.mywebgrocer.com