“The Hyper-Social Organization” Awarded Best Marketing & Advertising Book 2010 by USA BookNews.com

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“The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media” (published by McGraw Hill, July 2010), received the National “Best Book 2010” Award from USA Book News in the category Business: Marketing and Advertising.

The Hyper-Social Organization

“If you want to succeed in business today, you need to power your business processes with Humans, “and you need to bring humanity back into business.” says, Francois Gossieaux, the co-founder of Human 1.0 and co-author of The Hyper-Social Organization

The Hyper-Social Organization is based on data and case studies from the yearly Tribalization of Business Study. The book helps executives make sense of this current wave of innovation, powered by social media. The authors argue that to understand the fundamental shifts that are shaking up businesses today you are better off understanding the Human 1.0 (which has not changed in the last 10,000 years), rather than trying to understand the Web 2.0 tools.

“If you want to succeed in business today, you need to power your business processes with Humans, “and you need to bring humanity back into business.” says, Francois Gossieaux, the co-founder of Human 1.0 and co-author of The Hyper-Social Organization. Listen to the author’s podcast about Being Human on Management Craft (http://tinyurl.com/2ay3gar).

The book reveals how companies that are successful in harnessing the power of Social Media, Communities, or the Web 2.0, think differently about their business and act differently. Successful companies focus on Tribes and Knowledge Networks instead of the more traditional Market Segments and Information Channels, and they are human-centric to a fault, ditching the old company and product-centricity. They turn all their business processes into social processes and they embrace the messiness that comes with the social.

The Hyper-Social Organization is available on Amazon (http://amzn.to/9hRSok). Francois Gossieaux is also available for speaking engagements, interviews, and/or executive workshops. See more at http://www.human1.com/blog.

USABookNews.com is the premiere online magazine and review website for mainstream and independent publishing houses. A complete list of the 2010 winners and finalists in each category can be found at: http://www.usabooknews.com/bestbooks2010.html.

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Kelly Morrissey
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