IGIGI By Yuliya Raquel’s “I Am Beautiful!” Empowers ALL Women To Stand Against Size Discrimination And To Discover Their Authentic Beauty

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IGIGI by Yuliya Raquel http://www.igigi.com, a premiere American designer brand of contemporary plus-size collections with a mission to transform the world’s view of beauty today launches a powerful visual campaign; “I Am Beautiful!” starring the new face of plus-size fashion, Rosie Mercado, and directed by world-renown fashion photographer and film maker, Marc de Paola.

She is over society’s restrictions, and she is most definitely sick of the phrase ‘You have such a beautiful face! If only you lost some weight!’

IGIGI by Yuliya Raquel http://www.igigi.com, a premiere American designer brand of contemporary plus-size collections with a mission to transform the world’s view of beauty today launches a powerful visual campaign; “I Am Beautiful!” starring the new face of plus-size fashion, Rosie Mercado, and directed by world-renowned fashion photographer and film maker, Marc de Paola. “I Am Beautiful!” showcases the raw emotional journey of a traditionally disregarded, in fashion and overall in life, size 26 woman discovering her authentic beauty with-in herself and her powerful and moving declaration; “I Am Beautiful!”. It reaffirms IGIGI by Yuliya Raquel’s stance that beauty is not a matter of a dress size, scale number, age, height or anything else that are held so important in our society, but a matter of an attitude, poise, self-confidence, a positive mind-set and most importantly being in harmony with one’s self.

“My mission is to change the misperceptions surrounding beauty, and I am thrilled to work with Rosie on this project.” said Yuliya Raquel, IGIGI Designer and Founder. “She represents the confident, stylish, curvaceous woman who is beautiful and comfortable in her own skin. She is over society’s restrictions, and she is most definitely sick of the phrase ‘You have such a beautiful face! If only you lost some weight!’ Every woman is already truly beautiful, but many still need to have the right tools to be able to express that. I create my designs to serve as a tool to remind the curvaceous women about the beauty that’s already within them and to help them express it onto the world.” Watch Yuliya Raquel and Rosie Mercado discuss their stance against size discrimination, http://www.youtube.com/watch?v=4ALX3szAQQg

Rosie added “To say that I am beautiful feels amazing but to show other women that I am beautiful at my size is powerful, and I want to be a part of an empowering movement of self confidence, love and beauty.”

“I Am Beautiful!” showcases the raw emotional journey of a traditionally disregarded, in fashion and overall in life, size 26 woman discovering her authentic beauty with-in herself and her powerful and moving declaration; “I Am Beautiful!”. It reaffirms IGIGI by Yuliya Raquel’s stance that beauty is not a matter of a dress size, scale number, age, height or anything else that are held so important in our society, but a matter of an attitude, poise, self-confidence, a positive mind-set and most importantly being in harmony with one’s self.

“My mission is to change the misperceptions surrounding beauty, and I am thrilled to work with Rosie on this project.” said Yuliya Raquel, IGIGI Designer and Founder. She represents the confident, stylish, curvaceous woman who is beautiful and comfortable in her own skin. She is over society’s restrictions, and she is most definitely sick of the phrase “You have such a beautiful face! If only you lost some weight!” Every woman is already truly beautiful, but many still need to have the right tools to be able to express that. I create my designs to serve as a tool to remind the curvaceous women about the beauty that’s already within them and to help them express it onto the world.”

“I Am Beautiful!” is the third installment to IGIGI by Yuliya Raquel’s original movie series, both also directed by Marc de Paola, “16” which launched a controversial debate about what is considered fat in our society, and “Being you is Being Beautiful”; an engaging artistic display of how radiant one becomes when she is in sync with herself and with her body.

“It’s important for me to contribute to the dialogue concerning self-image,” said Marc de Paola. “Art is everlasting, and the creation of art communicates that which is important to me—that everyone is beautiful.”

About IGIGI by Yuliya Raquel: Designed and produced in San Francisco, CA, IGIGI provides women of curves with smart, stylish and sophisticated collections that accentuate and celebrate their bodies. IGIGI collections are manufactured with the highest quality fabrics and workmanship and reflect the latest trends in fashion. IGIGI introduces most of its styles in very limited quantities to keep the collections exclusive. IGIGI employs innovative techniques that create a great fit for the individual shape leading to a visually appeasing appearance. IGIGI’s ShapeStylist educates customers about their individual body shape and tricks of the trade to dress it for the ultimate flattery. IGIGI is available at http://www.igigi.com and select boutiques worldwide.
Visit IGIGI on YouTubeFacebookTwitter

About Mark de Paola: Mark is a fashion photographer and director whose portfolio includes companies such as Armani and DKNY. He has directed/ shot several hundred spots including those for Anheuser-Busch (aired on Super Bowl), Giorgio Perfume (exhibited in Museum of Modern Art N.Y.), Donna Karan, Neutrogena, English Ideas Cosmetics, Sony Cybershot, Century 21 Real Estate, Ford Motorsports, Toyota, Ducati Motorcycles, Kawasaki Jet Skis, and many more. Mark combines work in stills, commercials, documentary television, and film. To see more of his work please visit his website, http://www.markdepaola.com

About Rosie Mercado: Rosie, a native of California but cultured in Las Vegas from a young age, she is a multifaceted Latina; celebrity make-up artist, model, actress, single mother, philanthropist entrepreneur. Her introduction into the plus-size fashion world launched two years ago when she won the coveted title; Miss Nevada Plus 2009 which pivoted her to win the faceof Full Figure Fashion Week, as well as the face for cosmetic line Bellisima and has quickly became the new face of plus-size fashion. Ms. Mercado as well as her work has been featured in numerous blogs and publications such as Manik, Plus Model Magazine, and Bridal.
To view more about Rosie and her work please visit: rosiemercado.comFacebookTwitterMyViewingLensBellisima

Contact
Ozlem Arpaci
415-385-6838
ozlem(at)igigi(dot)com

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