"...a portion of the orders received via ecommerce are from customers who have never done business with Akron Hardware before. We are tapping into that distinct audience because of ecommerce."
Minneapolis (PRWEB) November 4, 2010
Insite Software, the global leader of integrated ecommerce and shipping solutions, and provider of InsiteCommerce™, launched ecommerce functionality on the Akron Hardware website: http://www.akronhardware.com. As a forward-thinking wholesale commercial door hardware distributor, Akron Hardware recognized a need for online ordering within the industry and identified ecommerce as an opportunity to reach new customers. The site needed to offer a comprehensive shopping experience and integrate to Akron Hardware’s ERP, Infor SX.e, as well as account for a five-tier pricing matrix and support warehouse based logic to determine where product should ship from to reach the customer as quickly and efficiently as possible. Akron Hardware turned to Insite Software to make this ecommerce vision a reality.
The new ecommerce site went live on May 12, 2010. Akron Hardware reports a steady increase in the number of visitors, newly registered users, and number of orders placed each month. Roy Crute, Vice President of Sales at Akron Hardware, states, “We are pleased that a portion of the orders received via ecommerce are from customers who have never done business with Akron Hardware before. We are tapping into that distinct audience because of ecommerce.” Roy reports, “Since our ecommerce site went live, we’ve processed 1,500+ orders via ecommerce. That’s $500,000+ in sales that we did not have to manually enter into our ERP, SX.e. We go directly from order submission to order fulfillment. We’re realizing efficiency gains as well.” To view the complete video interview with Crute, visit http://www.insitesoft.com/insite/resources/video/akronhardwarevideocasestudy.html.
“InsiteCommerce combines a technical site design and a customized product configurator with deeply integrated commerce software to help improve the customer experience, as well as deliver substantial results to our client’s bottom line,” says Brian Strojny, CEO of Insite Software. “The Akron Hardware brand stands for quality and exceptional customer service. We are proud to be the ecommerce solution provider for an organization of such high caliber.”
About Akron Hardware: Akron Hardware is a specialized wholesale distributor of high quality architectural hardware. Founded in 1960 in Akron, Ohio, Akron Hardware has grown to include four distribution centers – Ohio, Arizona, Tennessee, and Pennsylvania. The company currently employs fifty dedicated hardware professionals, and has aligned itself with some of the most respected manufacturers in builder’s hardware. Akron Hardware has earned the reputation as an industry leader in service, product knowledge, and technical support.
About Insite Software: Insite Software is a leader in integrated ecommerce and shipping solutions serving over 600 customers in six countries. Headquartered in Minneapolis, Minnesota, Insite Software’s solutions are used by leading manufacturers, distributors and retailers in the mid to large-sized markets and are fully integrated with a wide range of ERP providers including Infor, Sage, SAP and Microsoft. More information is available at http://www.insitesoft.com.