Vinitaly Introduces Its 150th Anniversary Bottle Concept to Celebrate 150 Years of Italian Unification with Grapes From All 20 Italian Regions

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Six of Italy's Most Influential Producers Present Wines at Italian Embassy; Vinitaly, Ambassador of Italian Wines, Hosts Special Tasting & Lunch with Ambassador Giulio Maria Terzi di Sant'Agata as Finale to 'Vinitaly US Tour 2010'

Italy's culture and history is inextricably linked with its cuisine and its wines. Last Thursday at the Italian Embassy in Washington, DC, six of Italy's most influential wine producers gathered to pour their wines while Ettore Riello, President of Veronafiere introduced a unique concept: the commemorative 150th anniversary wines (one white, one red) with grapes from all 20 regions of Italy. The 150th anniversary commemorative wine concept was inspired by an idea from the president of the Italian Republic, Giorgio Napolitano, and brought to fruition by Vinitaly, the global ambassador of Italian wines. The blends were created by a group of Italy's leading oenologists and the actual wines will be introduced on March 17th, 2011, the anniversary day of Italian independence. The wine will be a collectors item with a very limited number being produced.

The tasting and conference were organized by Veronafiere, organizers of Vinitaly (the world's largest wine fair with over 4,500 producers and 150,000 visitors, held every April in Verona) and the Vinitaly World Tour in conjunction with the Italian Embassy.

The producers include Piero Antinori of Antinori, Raffaele Boscaini of Masi, Gianni Zonin, Augusto Boffa of Pio Cesare, Cristina Mariani-May of Banfi and Ettore Nicoletto of Santa Margherita. "These six great pioneers of Italian winemaking have helped shape the image of 'Made in Italy' in the world," said Ettore Riello, President of Veronafiere. "They have been exporting the best of Italy for 40 years and are truly among the wineries that helped put Italy on the global stage."

Some of the very special wines poured at the guided tasting included Antinori's legendary Tignanello, 2006; Pio Cesare's 2006 Barolo; Poggio all'Oro Brunello di Montalcino 2004 from Banfi; Santa Margherita Pinot Grigio Alto Adige Doc 2009; Costasera Amarone della Valpolicella 2006 from Masi; and Tenuta Ca' Bolani - Aquilis, Sauvignon Friuli Aquileia Doc 2009 from Zonin.

This year's Vinitaly US Tour featured a first-ever consumer tasting event in New York at the new Italian culinary superstore, Eataly. The consumer tasting raised $33,000 for the American Cancer Society and helped introduce American wine lovers to Vinitaly, which previously focused solely on the US wine trade.

The Vinitaly World Tour 2010, of which the US Tour is one component, is organized by Veronafiere in collaboration with Italy's Ministry of Agriculture, Food and Forestry Policies (MIPAAF); Buonitalia SpA, the Italian governmental agency responsible for promoting the best of Italian wines and food; and the Italian Trade Commission. In addition to three stops in the US (New York, Philadelphia and Washington, DC), the Vinitaly 2010 World Tour will make stops in Hong Kong and Tokyo this fall.

For additional information, email: vinitalytour(at)veronafiere(dot)it

About Veronafiere
Veronafiere is the leading organizer of trade shows in Italy including Vinitaly, the largest wine event in the world. In 2010, over 4,000 exhibitors showcased their wines to 150,000+ visitors (almost 1/3 from outside of Italy representing over 100 countries) from the wine trade world as well as wine lovers. Veronafiere created the Vinitaly World Tour in 1998 to develop an international platform for the promotion of companies in the Italian wine and food sectors. Today, through a partnership with Buonitalia SpA and the Italian Trade Commission, the Vinitaly World Tour travels to many of the most important wine markets in the world including China, Japan, South Korea, India, Singapore, Russia and the United States.


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Alyssa Giorgio
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