Cross Bridge Announces Affiliation with 45 North Communications as New Content Partner

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Cross Bridge, LLC (Norfolk, VA), a organization producing, acquiring and distributing inspirational programming through the Internet at http://www.CrossBridge.com, has announced a new affiliation with 45 North Communications (http://www.45northcommunications.com, Ann Arbor, MI), a full-service marketing, film and video production company. Through the affiliation, 45 North Communications will be providing some of its content for broadcast on Cross Bridge's website and BeliefnetTV, as well as BeliefnetTV's show page on Hulu, http://www.hulu.com, which will stream some of 45 North Communications' audio-visual content as well. 45 North Communication's productions range from long-form documentaries of hope and inspiration from remote corners of the world, to television specials. Both Cross Bridge and BeliefnetTV are owned by BN Media, an entity that also includes the investors behind Affinity4 (http://www.affinity4.com), an affinity-based marketing company that supports the goals of nonprofits by assisting in their fundraising.

Cross Bridge, LLC (Norfolk, VA), a newly-formed organization producing, acquiring and distributing inspirational programming through the Internet at http://www.CrossBridge.com, has announced a new affiliation with 45 North Communications (Ann Arbor, MI). Through its affiliation with Cross Bridge, 45 North Communications will be providing some of its content for broadcast on Cross Bridge's website and BeliefnetTV, which offer award-winning television programs, exciting original programming and compelling feature films and interviews with prominent thought leaders. BeliefnetTV also has a show page on Hulu, http://www.hulu.com, which will stream some of 45 North Communications' audio-visual content as well. Both Cross Bridge and BeliefnetTV are owned by BN Media, an entity that also includes the investors behind Affinity4, an affinity-based marketing company that helps to support the goals of nonprofits by assisting in their fundraising.

45 North Communications CEO John B. Damoose stated, "As our country faces enormous economic and social challenges, we are thrilled to partner with Cross Bridge to help remind Americans there are still many things of which we can all be proud. Our country needs inspiration like never before, and we believe Cross Bridge is perfectly positioned to make a real difference."

As a full-service marketing, film and video production company, 45 North Communications specializes in the "art" of telling stories that reach people on both an intellectual and emotional level and have lasting impact. The company's offerings range from long-form documentaries of hope and inspiration from remote corners of the world, to television specials. Among its current titles in production are The American Patriot Series, which include such "Arlington: In Eternal Vigil," inspirational stories from Arlington National Cemetery, and "The Medal," a story about some of the recipients of the Congressional Medal of Honor, the nation's highest honor. Recently, 45 North Communications was commissioned by the Pentagon to produce the Official Pentagon 9/11 Memorial Documentary titled, "A Nation Remembers."

Cross Bridge co-founder and President/Chief Executive Officer Steve Halliday, CPA, J.D. says, "Our partnership with 45 North Communications advances our overall mission at Cross Bridge to provide a wide selection of inspiring media through a convenient online format that affords access on a 24/7 basis to the widest possible audience of Internet users. We are proud to be aligned with 45 North Communications and are confident that their productions are of the high-quality and moving storylines that are consistent with our brand promise of "Media that Inspires."

About CrossBridge.com:
At http://www.CrossBridge.com, visitors will find a robust and easy to navigate website. They will find a wide range of videos conveniently organized by the organizations providing them and by categories ranging from animation, celebrities, comedy and drama to faith, films, health and wellness, inspiration, music, news, politics, relationships and sports. Viewers can also select by video length (i.e., clips, shorts, episodes, films and features). For more information and to access a new dimension in high-quality inspirational programming, visit http://www.CrossBridge.com.

About Beliefnet:
Beliefnet, a recipient of the National Magazine Award for General Excellence Online, is the largest multi-faith online community for spirituality and inspiration. Its mission is to help people find and walk a spiritual path that instills comfort, hope, clarity, strength and happiness for people who are exploring their own faith or curious about others. Beliefnet is the definitive source of spiritual information presented without defined editorial point-of-view, and is a leading authority for major news organizations in the United States. It covers an exhaustive range of topics and is continually enhanced by its users. Resources include blogs and social networking tools, feature articles and videos, quizzes, devotionals, photo galleries and interviews with noted politicians, celebrities and spiritual leaders. Beliefnet has more than 12 million newsletter subscribers and averages nearly 3 million unique visitors per month. Beliefnet is not affiliated with any spiritual organization or movement. Visit http://www.beliefnet.com.

About 45 North Communications:
45 North Communications is a film and documentary production company and full-service marketing and communications firm. The company has produced award-winning film productions, television specials, documentaries, advertising and promotional videos on a host of subjects in India, Cambodia, Vietnam, East Africa, China and throughout the United States for a wide range of corporate and non-profit clients. Whether producing a full-length documentary, writing a network television special, or helping a major corporation to convey its message, 45 North Communications is providing clients a new way of accomplishing their goals. According to the company, "We can do this because, from the very beginning, we turned the methods of production upside down. For more information, visit: http://www.45northcommunications.com.

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Donna M. Autuori
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