2010 Technorati State of the Blogosphere Report Release Today

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Taking a deep dive into the entire blogosphere--with a focus on professional bloggers--Technorati's 2010 State of the Blogosphere will share how top bloggers are attracting audience and attention, which ads perform in the blogosphere and why, and best practices for brands targeting and engaging consumers. This Year’s Topics Include: Brands in Blogosphere; How Bloggers Are Making Money; The Importance of Facebook vs. Google to Bloggers; The Impact of Market Trends Suchs As Smartphones on the Blogosphere And More

Technorati’s 2010 State of the Blogosphere will be co-presented today at ad:techNY by Richard Jalichandra, President and CEO of Technorati, with Wendy Hutter, Senior VP and New York Managing Director of Penn Schoen Berland at 11:00am EDT. Since 2004, Technorati's State of the Blogosphere report has been the definitive and most cited source on the pulse of the new media industry. Available now at http://www.technorati.com and then archived at http://technorati.com/state-of-the-blogosphere/, the Report will be released across the next three days beginning today.

Taking a deep dive into the entire blogosphere--with a focus on professional bloggers-- Jalichandra and Hutter will share in today’s presentation how top bloggers are attracting audience and attention, which ads perform in the blogosphere and why, and best practices for brands targeting and engaging consumers. Highlighted findings for today will include:

  • 64% of bloggers say they are treated less professionally by brand representatives than are the traditional media
  • 33% of bloggers have worked within traditional media
  • Nearly half of non-corporate pro bloggers write about brands
  • 1/4 blogers post product or brand reviews monthly
  • 1/5 bloggers post weekly
  • 90% say it’s important that advertising on their sites aligns with their values
  • 71% only write about brands (or products from brands) of whose reputations they approve
  • 1 in 3 bloggers boycott products

The contents of Technorati’s 2010 State of the Blogosphere, to be released across the next three days, are as follows:

Day 1 - Wednesday, November 3, 2010

  • Blogger Demographics
  • Bloggers and Traditional Media
  • Influencing the Influencers
  • Brands in the Blogosphere
  • Media Habits of Bloggers
  • Consumers in the Blogosphere
  • nterviews with Women in Social Media: Charlene Li of Altimeter Group, Stefania Pomponi Butler of CityMama, Ciaran Blumenfeld of Momfluential Media and Catherine Connors of Her Bad Mother

Day 2 - Thursday, November 4, 2010

  • Motivations and Consequences of Blogging
  • Company Blogging
  • Blogging Topics
  • Focus on Mom Bloggers
  • 2010 Trends: The Impact of Social Media on the Blogosphere
  • 2010 Trends: Traction of Tablets and Smartphones in the Blogosphere

Day 3 - Friday, November 5, 2010

  • Technology of Blogging
  • Monetization and Revenue Generation
  • The Future of Blogging
  • Blogging Topics and Current Events
  • Top Blog Posts of 2010

ad:techNY will be held at the Javits Convention Center, Nov. 3-4, 2010. Information is available at http://www.ad-tech.com/ny/.

About Technorati Media
Technorati Media is an integrated online media company with an ad network, three owned web properties, and an ad technology platform. Technorati Media’s ad network, launched in June 2008, has quickly grown into the largest social media ad network (blogs, social networks and distributed content), boasting an audience of more than 300 million unique visitors a month worldwide and 150 million people in the US. In July 2010, comScore ranked Technorati Media as the 4th largest social media property and the 3rd largest blog property. Technorati.com, the flagship site, is the world’s first and largest blog search engine and a robust community blogging platform. BlogCritics.org is a journalism 3.0 site with a community over 3,500 authors who have published over 85,000 articles using the site’s proprietary publishing platform. Twittorati.com shows what top bloggers are tweeting about, and how these trends compare to blogosphere trends.

For Media Inquiries

Lane Buschel
First Person Communications for Technorati
lane(at)frstprsn(dot)com
646.279.4985

Jennifer McLean
Technorati
jmclean(at)technorati(dot)com
415.896.3005

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Lane Buschel

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