"China Hands" From Publishing, Business Backgrounds Join Forces to Grow China Business Literacy in the Green Sector

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MOU signed: Berkshire Publishing Group To Offer Works on the Business of Sustainability in China through The China Business Network

Two transformations currently underway in the U.S. business sector—an effective response to the rise of China and the commitment of economic and strategic resources to sustainable business practices and innovations—are essential to ensuring a strong U.S. economy in the years ahead. Two media companies, one China-business focused with a strong green development emphasis and the other sustainability focused with established connections in China, will be working together to provide the knowledge that business leaders need today.

Janet Carmosky, the CEO of The China Business Network, the leading online knowledge and networking community for people doing business between China and the West (http://www.thechinabusinessnetwork.com/). “For any business person who wants to be successful, it’s absolutely essential to develop working knowledge across both industry issues and China issues.” Pointing to The Encyclopedia of China’s articles such as ‘Agriculture’, ‘Energy Policy’ and ‘Urbanization, ’ and to pieces of Berkshire’s Encyclopedia of Sustainability like the twelve in-depth backgrounders for each segment ‘Energy Industries’, Carmosky said, “Berkshire’s got authoritative and accessibly written articles that belong on the reading list. We need to get these into the hands of the business community.”

“It’s fair to describe our backlist as ‘encyclopedic’,” says Karen Christensen, CEO of Berkshire Publishing Group, a well-known publisher of academic reference titles and popular educational books (http://http://www.berkshirepublishing.com/). “We’ve done encyclopedias on many subjects: Community, Leadership, Extreme Sports, and more. But what our traditional library and university customers want from us most often these days is Sustainability and China. It makes sense for us to let The China Business Network take our growing body of expert content to TCBN’s community of business practitioners.”

TCBN’s Green Development Channel Editor M. Terry Cooke agrees. “Well-researched and well-structured articles on China and sustainability have huge value right now. I’m excited to be able to add the Berkshire content to the resources available through TCBN.”

The China Business Network and Berkshire Publishing Group signed an October 30, 2010, memorandum of understanding on initiatives to package and offer Berkshire’s China and Sustainability content as downloadable PDF’s and e-books for sale through the Green Development channel at The China Business Network website. The companies expect to have the first products available by the beginning of 2011.

Photos of Carmosky and Christensen can be downloaded here (high-res versions also available):

Berkshire Publishing Group (http://www.berkshirepublishing.com) is known for major reference and educational titles on world history, international relations, cross-cultural communication, leadership, and environmental, social, and economic sustainability. Berkshire works with an international network of over 10,000 experts to develop its award-winning publications, which are used by students, teachers, scholars, journalists, policy makers, and professionals around the globe.

The China Business Network (http://www.thechinabusinessnetwork.com) is the premier resource for China business knowledge and networking, TCBN is a subscription member community for everyone "on the bridge between China and the west. TCBN promotes the idea that people with China business expertise are valuable and necessary for cross-border success; supports continued education and global networking for everyone in the field; and provides a platform where consultants and clients, project managers and resources, investors and entrepreneurs can find each other.

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Cory Martin

Karen Christensen
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