San Diego SnowJam Ski and Snowboard Expo Returns to Del Mar Fairgrounds Nov. 12-14, 2010

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Annual event gets skiers and snowboarders excited about the upcoming winter season and offers free lift tickets, deep discounts on equipment and vacations, and entertainment like fashion shows and movies just as the snow is beginning to fly at mountain resorts.

Our vendors snap up ski and snowboard gear at pennies on the dollar during the off-season, then pass the savings through to our customers at our San Diego SnowJam Expo.

Snowboarders and skiers in San Diego will again kick off the winter season in their traditional way on November 12-14 at the Del Mar Fairgrounds. That’s when the annual SnowJam Ski and Snowboard Expo takes place, offering a free lift ticket worth $55 to Mountain High Resort in exchange for a $15 SnowJam admission ticket.

“Last winter was a fantastic season,” said Ron Parent, producer of SnowJam. “That means a lot of new skiers and snowboarders will be at SnowJam to look at equipment and talk to resorts. It also means those who were already enthusiasts will be at the show to replace the gear they wore out last year.”

SnowJam exhibitors include primary event partner Mountain High, as well as Mammoth Mountain, Big Bear Mountain Resorts (Bear Mountain and Snow Summit), and numerous destinations at Lake Tahoe, Utah, Colorado and even Canada. Many resorts offer “show specials” on their lift tickets and season passes.

Mountain High bills itself as “Southern California’s closest winter resort,” because it’s no more than a two-hour drive from virtually anywhere in the Southland, even San Diego. That makes it a popular day-trip destination, especially since all but the last few minutes of the drive are on freeways. SnowJam attendees can trade their paid admission ticket inside the show for a midweek, early/late season lift ticket that would normally cost $55.

Snowmaking at Mountain High and all Southern California resorts typically begins in mid-November when colder overnight temperatures allow it. Over the years, the snowmaking operations at these mountains have become so extensive that they are able to open many of their runs even before natural snow begins falling, and to provide enjoyable conditions during periods of little snowfall.

The San Diego SnowJam Ski and Snowboard Expo has built its reputation as a “must-attend” event for skiers and snowboarders, and not only due to the obvious value of receiving a lift ticket with admission. The most oft-cited reason is that several vendors literally set up shop inside the show with huge inventories of new skis and snowboards – both with and without bindings, which can be purchased separately at the show – as well as boots for both skiing and snowboarding and outerwear such as jackets, pants and gloves. These vendors are hoping to leave the show empty-handed, so they offer significant discounts on the equipment, clothing and accessories, as much as 70% off the original retail prices of the items. Mark-downs of 25-25% are commonplace.

“Our vendors spend the entire off-season scouring the marketplace for product,” notes Parent. “They are first in line to grab excess post-season inventory from the manufacturers. And when weaker stores go out of business, they snap up the gear at pennies on the dollar and pass those savings through to our SnowJam customers.”

Besides deals on lift tickets and equipment, SnowJam attendees are treated to previews of new snow sports movies, such as those being shown in The Ski Channel Theatre. There are also fashion shows and other entertainment several times each day, including a half-pipe vert ramp exhibition by champion BMX riders. Add in the free stickers and frequent prize giveaways, and the weekend becomes a high-energy kickoff party that never fails to get skiers, snowboarders and their friends and families excited about the season that’s about to begin.

Information about the San Diego SnowJam Ski and Snowboard Expo can be found at http://www.SnowJamShow.com.

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Tim Hackett

Ron Parent

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