Daniel Urmann Announces Addition Ecommerce Valuation and Divestiture Planning Consultancy to Practice, Urmann SEO Consulting Services

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Valuation, disposition/divesture work experiences demand. Urmann SEO Consulting Services extends practice into this arena with engagement fees beginning at 40,000 USD per client.

Urmann SEO Consulting Services (UrmannSEO.com) announces the addition of a new division to its practice designed to evaluate both the art and science of valuations for internet companies and to provide existing top tier etailers access to exit planning services.

Daniel Urmann comments, "I recently received an email from a former client to whom I had sold the site I had incubated and developed, http://www.outdoorgardenfurniture.net (#1 on Google for “garden furniture”). I had sold this company at a pre-revenue level and after two years of management, he add achieved well over 2 million dollars in revenue and a million dollars in equity gains and was contemplating the sale of the business to a buyer from whom he had a solid cash offer. He was contemplating taking the offer or continuing to grow the business. He firmly believed he could double the business in size again given an additional year and he was interested in my analysis for selling or holding this asset” Urmann continues, "there is clearly a need for this kind of consulting work within the industry and we have included this segment of engagement work to our practice."

Given the level of value that is at risk for many companies a pre-sale could result in substantial value losses. Many etailers require a third party review of there companies to evaluate projected value and to audit the existing business both using standard business valuation analysis as well as a ecommerce and Search Engine Placement review.

Topics for consideration include but are not limited to first determining the appropriate standard and premise for the valuation, the normalization of financial statements through comparability, operating versus non operating, recurring and discretionary adjustments. Assessment of search engine risk,
competitive analysis, and an underlying audit of sustainability of existing rankings and placements are all essential issues.

Exit planning services are reserved for clients with companies in excess of 1 million dollars in annual revenues or higher. Fees begin at 40,000 USD per engagement. Please contact Dan Urmann directly with questions regarding this service.

About Daniel Urmann: Daniel Urmann is widely regarding as one of the top web strategist in North America. He formerly served as the Manager of Strategy for North America at Cendant Corp. in New Jersey, a Fortune 50 company. Prior to his employment at the Cendant Corporation, he served as a Mergers and Acquisitions Consultant for Standard & Poors Corporate Value Consulting (previously a PriceWaterhouseCoopers practice) in New York City. In this capacity he worked with clients including Citibank, International Steel, TNT, and a myriad of other domestic and international companies with revenues ranging from 20 million dollars and up. For over 10 years, Mr. Urmann has developed webstores and performed consulting work for some of the largest etailers in the United States, including Hayneedle.com and Pets United LLC (Dog.com, Horse.com, Fish.com, Bird.com et al). He holds an MBA from the Johnson School at Cornell along with an undergraduate degree from UC Berkeley and sits on the Advisory Boards of several Internet companies. He resides in Salt Lake City, Utah with his two young boys and has been featured in many national as well as local publications, ranging from Business Week to Utah Stories Magazine. He is also active in various charities and has founded his own organization, the Daniel Urmann Hope Fund.


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