We customize on-line programs for nonprofits,” said Zuri Group founder John Murphy. “Every nonprofit has different needs and systems in place. We help them with their current systems while adding programs in order to maximize fundraising efforts.
Bend, OR (PRWEB) November 4, 2010
Zuri Group, a technology company specializing in online fundraising and marketing for nonprofits, has doubled revenue and staff every year since opening. The company’s success is two-fold: not only is Zuri Group prospering and expanding but it is also helping important charity organizations grow and raise funds.
Zuri Group, started in 2007 by Bend resident John Murphy, recently moved into new offices on Bond Street in downtown Bend, Oregon and employs 20 with plans to expand. Team members at the Zuri Group range from those with technology and nonprofit experience, all the way to entry-level. The company also provides training for its employees, most of which are based in Bend.
“We chose Bend after looking at many locations for the company,” said Murphy. “There are definitely obstacles that come with opening a company in a small town, but there are also benefits. So many qualified people live in Bend, and it’s certainly easier to sell the Bend quality of life to potential employees. We all love Bend and are excited to be adding positively to its economy.”
Giving season kicks off this month. Many nonprofits raise 90 percent of their funds during this time, and gifts are usually given on-line. That’s where Zuri Group comes in. Zuri Group assists clients in developing, implementing and managing online fundraising, marketing, communications and ecommerce systems. Zuri Group also designs and develops websites and custom applications such as flash widgets, banners and data integration tools. Zuri Group integrates nonprofits’ on-line efforts with its traditional programs, specializing in extending the reach of traditional media and opening up new channels of interaction with new audiences.
Zuri Group works with a core group of national nonprofits, including Autism Speaks, Heifer International, Amnesty International and Save the Children. For many nonprofits, who are trying to do more with less, it’s easier and more cost-effective to hire a firm such as Zuri Group rather than adding to their own staff. Zuri Group is able to provide a wide variety of services and skills that one full-time employee normally can’t provide to a nonprofit.
"Zuri Group has served as an extension to our web development, technical and integrated marketing teams,” said Zuri Group client Stephan Caramma, Senior Director, Fundraising Systems Management for Save the Children in Westport, Connecticut. “They continue to exceed our expectations with both strategic and tactical services.”
Since the economic downturn, nonprofits have had to refocus their efforts and spend a bit more money in order to stay at the same level of giving. “The return on investment for our clients is amazing,” said Murphy. “Recently, one of our clients hired us to develop and implement a Facebook badge for a fundraising walk. They ended up raising over 20 times more money than they spent on developing the application.”
New avenues of technology, such as social networking campaigns and permission-based email marketing, have grown the donor list of many nonprofits. “New technology reaches a younger, more connected audience,” said Murphy. “And we’re seeing more young people giving. We are seeing that people are wanting more and more to connect with nonprofits. We’re able to help nonprofits by utilizing today’s technology to reach more people.”
For more information on Zuri Group go to http://www.ZuriGroup.com or call 541-410-1447.
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