SGIO Research Shows Reversing Camera Uptake Is On The Increase

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An increase in reversing cameras in new cars has seen an improvement in safety ratings in the 2010 SGIO Reversing Visibility Index.

SGIO

Although we have seen an increase in the adoption of reversing camera technology, 13 per cent of cars tested still scored a zero rating

An increase in reversing cameras in new cars has seen an improvement in safety ratings in the 2010 SGIO Car Insurance Reversing Visibility Index.

Of the 218 cars tested, eight per cent scored the full five stars rating up from five per cent in 2009. The findings were strongly supported by the uptake in manufacturers featuring reversing cameras as a standard or optional extra.

SGIO Car Insurance senior research manager Robert McDonald congratulated manufacturers on adopting reversing cameras in more new vehicles, saying it was a welcomed safety improvement.

‘In an additional evolution in safety, we’re pleased to see that all Australian built large family vehicles now come with a reversing camera as a standard or optional feature, including for the first time the Holden Commodore sedan along with the Ford Falcon and Toyota Aurion/Camry,’ he said.

‘Although we have seen an increase in the adoption of reversing camera technology, 13 per cent of cars tested still scored a zero rating.

‘This comes with further research showing that 69 per cent of WA drivers admitted to having a near miss while reversing, which is a confronting insight into the dangers of not having adequate visibility when reversing*.

‘It’s also critical to be aware that this is not a 4WD issue. All vehicles have blind spots and the potential to block a person from view; our results showed that a significant proportion of the zero rated cars were sedans, so it’s important that all drivers take extra care when reversing.

‘We would always encourage drivers that as well as look at the reversing camera to pause, check their rear-view mirror and look over their shoulder as a final step before reversing to avoid any unnecessary collisions,’ Mr McDonald said.

Mr McDonald added that families who are not quite ready to upgrade the family car, have the option of purchasing a reversing camera and having it retro-fitted - a properly installed camera can improve the visibility of the car to a five-star standard.

SGIO Reversing Visibility Index

This Index has been developed to encourage drivers to compare the safety design features of vehicles.
This measure takes into account the visible area and distance across the rear of the vehicle and whether cameras and sensors have been installed. Results are rated on a scale of zero to five stars, with a rating of five indicating better reversing visibility than all other vehicles.

The full results of SGIO’s Reversing Visibility Index can be viewed at http://www.sgio.com.au
*Based on a survey of 500 WA drivers by Pure Profile Research in October 2010

SGIO is a leading insurance provider, offering Home Insurance, Car Insurance, Motorcycle Insurance, Travel Insurance, Business Insurance, Boat Insurance, Health Insurance and Caravan Insurance in Western Australia.

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