Twin Cities Agency Branding Initiatives Result in Client Success

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Edina, Minnesota –Integrated Advertising Network (IAN) a full-service advertising agency, is celebrating the success of several branding initiatives for new clients in the Twin Cities.

Integrated Advertising Network (IAN), a full-service advertising agency, is celebrating the success of several branding initiatives for new clients in the Twin Cities. IAN is an integrated advertising and branding agency based in Edina, Minnesota. The agency has recently unveiled several branding initiatives that have translated to immediate business success for its clients.

A new concept in furniture retailing, Dock 86 needed to build a brand from the ground up. IAN developed the concept from it’s inception, creating the tag line, mission statement, logo and distinctive “off the dock to your door” theme and experience which was the springboard for all other branding initiatives. IAN created exterior and interior store signage, point of purchase displays and outdoor advertising.

Hansaton, a leader in hearing systems technology and design, wanted to launch its unique line of hearing systems in the U.S. The company approached IAN for a plan that would include a powerful blend of branding, advertising, public relations and social media. Nearly one year later, Hansaton USA has established a reputation for design and technical excellence as a leading hearing system manufacturer with sales exceeding first year expectations. Sales for Hansaton USA have doubled in the third quarter of 2010.

VistaComm, an agri-business marketing firm, needed a powerful identity for a revolutionary marketing services concept, Precision Marketing by VistaComm. IAN provided branding services including naming, logo and icon development, copywriting and key messaging, collateral design, website design and product packaging for their various state-of-the-art services. IAN will continue to develop the Precision Marketing brand and provide creative direction for VistaComm projects and their agri-business clients.

“We came to IAN because they were able to provide world-class capability on budget. They were able to provide a true, successful integration of marketing, public relations and social media that helped put Hansaton USA’s stamp on the national hearing system manufacturing market right away,” said Robert Eastman, President of Hansaton USA.

In 2009 IAN underwent a successful transition to a new business model that introduced a network of world-class creative talent effectively bridging the gap between large agency inefficiencies and award-winning result-driven work. Plus, the Network by IAN, a group of international creative talent gathered by IAN this year, has provided a high degree of industry experience while keeping costs low and returns on investment high. As a result, the agency has continued to grow despite adverse economic conditions that have spelled disaster for other regional advertising agencies. Moquist and husband Ian, founder of IAN, expect 2010 and 2011 to be two of the strongest years in the history of the agency

“We’ve managed to stay a step ahead of the game since we opened 13 years ago. We saw the bubble bursting at the beginning of 2008 and prepared both and our clients and our own business. As a result, we’ve been able to maximize results even with minimized budgets. In today’s market every dollar counts more than ever before. We’ve challenged ourselves to cultivate smart, efficient ways to partner with our clients and focus our business insights into progressive results-driven creative strategies, ” said Jenny Moquist, Vice President of IAN.

About Integrated Advertising Network, Inc. – IAN is a truly integrated advertising network based in Edina, Minnesota, and gives new meaning to the words full-service. The firm was founded in 1997 and provides a holistic approach that includes brand architecture and management, inspired media strategy, strategic planning, online and interactive design, production, writing, public relations, social media and research.

IAN’s experienced media buyers and world-class creative talent including The Network by IAN consistently revitalize brands, grow businesses and create exceptional advertising on any budget. IAN’s approach to advertising is a balance of inspired, business-driven thinking and exceptional creativity. For more information visit http://www.ianinc.net.

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Bonnie Harris

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