Matrix Direct Launches Ratings & Reviews

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Matrix Direct puts consumers in charge with Ratings and Reviews. Matrix Direct is doing something bold – some might even say risky – for a company in the life insurance business. Matrix Direct has officially put its reputation in the hands of its customers, by launching Customer Ratings & Reviews on its Web site (link to R&R page on web site). Here, customers can share their honest opinions about the way they were treated, processes, products, and prices. It’s all right there for anyone to read, 24/7 at Matrix Direct.

Matrix Direct puts consumers in charge with Ratings and Reviews. Matrix Direct is doing something bold – some might even say risky – for a company in the life insurance business. Matrix Direct has officially put its reputation in the hands of its customers, by launching Customer Ratings & Reviews on its Web site (link to R&R page on web site). Here, customers can share their honest opinions about the way they were treated, processes, products, and prices. It’s all right there for anyone to read, 24/7 at Matrix Direct.

The no-holds barred approach comes at a time when trust in life insurance companies ranks at a mere 32%, according to the 2010 Edelmen Trust Barometer.* But while the life insurance industry ranks among the least trusted industries in the United States, Matrix Direct is riding high with customer satisfaction.

So how is this bold move going? Since Matrix Direct implemented the Ratings and Review page, the results have been stellar. A 5-star rating system is used to rate the company and experience, and a free-form comment area is provided. To-date, the company maintains a near perfect 5 out of 5, with an average of 4.6.

It’s not a one-way feedback system either. People who visit the page can read the reviews and click to say if one is helpful or not, similar to other online review systems. While the reviews are anonymous, most users provide some insight to policy amount, term length, and their motivation to get coverage.

About Matrix Direct:
Matrix Direct, Inc. is one of the country’s leading life insurance agencies. Since its inception in 1995, over five million Americans have contacted Matrix Direct for a free life insurance quote and Matrix Direct has placed more than $123 billion of life insurance in force. Visit http://www.MatrixDirect.com or call 1-800-421-8832 for more information or to request a quote for term life insurance.

Matrix Direct, Inc. is a subsidiary of American General Life Insurance Company (AGL), Houston, TX, and an affiliate of The United States Life Insurance Company in the City of New York (USL), NYC, NY. Agency services provided by Matrix Direct Insurance Services in CA (#0B57619), ME, MA, and OK; Matrix Direct Insurance Agency, Inc. in UT; and Matrix Direct, Inc. in AR (#246412) and all other states, except SD.

*2010 Edelmen Trust Barometer: A26-38.

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Valerie Aiello
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