“The 2010 winners reflect a growing trend in digital advertising for smarter, more interactive and engaging ads. Advertisers are clearly exceeding consumers’ expectations by creating sophisticated ads that provide a rich experience.
New York (PRWEB) November 5, 2010
MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, announced winners for the 2010 MediaMind Rich Media Awards (formerly Eyeblaster Awards) during ad:tech week in NYC. The 9th annual awards honored the best digital campaigns from around the world. More than 75 creative and media agencies submitted their most innovative campaigns of the year.
The 2010 Judges' Award Winners are:
North America - GamesRadar Rabbids Go Home, Future US
International - Nissan Qashqai – 3D Homepage Takeover, Digitas, OMD
The 2010 People’s Choice Awards Winners are:
North America – Avatar DVD Release, ThinkJam UK/Moxie Interactive/Avatar Labs, Vizeum/ Twentieth Century Fox
International - Despicable Me – YouTube Takeover, Feref UK, Mediacom UK
“The 2010 winners reflect a growing trend in digital advertising for smarter, more interactive and engaging ads,” said Gal Trifon, CEO and co-Founder at MediaMind. “Advertisers are clearly exceeding consumers’ expectations by creating sophisticated ads that provide a rich experience.”
All the winning recipients competed with five other nominees in two categories –Judges' Award and People’s Choice.
“We are pleased to be nominated alongside some of the most innovative rich media executions of the year. The Future team worked closely with Ubisoft to create a unique concept special to GamesRadar, which tied in the site’s irreverent editorial humor and the mischievous nature of the Rabbids characters,” said Rhoda Ushijima, Director of Sales Development, Future US. “ We were lucky to have MediaMind’s technology and support to carry out this campaign as effortlessly as it did.”
“We are very proud for being selected as the best International campaign of 2010 at the MediaMind Rich Media Award,” said Hugues Fabre, Nissan Iberia Marketing Manager. “Our main objective is delivering unconventional experiences through any communication we generate in every support. And this is not just being achieved by the effort done internally in Nissan, but also because of the great professionals of the agencies we work with, to which we are very thankful.”
“It’s incredibly exciting to be asked to work on such groundbreaking video technology. I’m really proud of this agency first with MediaMind with Fox Entertainment” said Daniel Robey, Managing Director, at ThinkJam. “We will keep pushing boundaries of digital to make the web an increasingly exciting and interactive environment.”
"We are delighted to receive the People’s Choice Award for our work on Universal Studios’ Despicable Me, and with the overall success of our campaign,” said Andrew Warren, MD of Feref Digital. “It’s a great case study to show how with the right content and concept, Feref can create engaging, fun content that ensures the users experience lasts for much longer. Mediamind’s invaluable support meant that we had the technology needed to showcase our creative successfully."
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2009 campaigns for approximately 7,000 brand advertisers, servicing approximately 3,350 media agencies and creative agencies across approximately 5,150 global web publishers in 55 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.
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