The Step2 Company Launches Helpful Holiday Microsite

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Santa Claus is a mouse click away this year as Step2 unveils its new holiday microsite, the Step2 Wish Book.

Santa Claus is a mouse click away this year as Step2 unveils its new holiday microsite, the Step2 Wish Book. This holiday microsite allows children to create a wish list and send it off to Santa Claus himself. Best of all, the holiday microsite allows parents to send the wish list to grandparents, aunts and uncles as well as other close friends and family. Plus, parents, grandparents and caregivers will have the opportunity to sign up for exciting holiday promotions and share and discover new holiday traditions.

The new Step2 Wish Book holiday microsite offers a variety of tips and suggestions to help parents, grandparents and caregivers add even more fun and excitement to the holiday season. Check out some of the different features on the holiday microsite:

  •     Santa Wish List: Taking cues from Christmases past, Step2 has invited nostalgia back into this holiday season with a twist: instead of sending Santa Claus a letter, kids can send him an email, compliments of Step2. Once on the Step2 holiday microsite, children can create a Christmas wish list, filled with their favorite Step2 toys from the Step2 Wish Book. The Step2 Wish Book is a direct mail piece that includes 25 Step2 products for children to choose from, and will also be available at for reference. Once complete, the wish list is then sent to “Santa” as well as friends and family.
  •     Sweet Treat Sweepstakes: The Step2 Company is also offering a chance for parents to win a $1000, $500 or $250 online shopping spree!
  •     Deal of the Holi-Day: Sign up to receive exclusive Step2 holiday promotions via the Step2 Wish Book microsite! Everyone who signs up will receive daily discounts via email that can be used at
  •     Sharing Holiday Memories and Traditions: With the help of Facebook, the holiday microsite will also feature holiday traditions. To post a favorite holiday tradition, users can simply visit the Step2 Facebook page and share their favorite holiday memories and traditions. Some of the holiday traditions submitted on Facebook will be featured on the Step2 holiday microsite. Users may even find some new holiday ideas they can incorporate with their families!

To take advantage of all the great holiday offers from Step2, parents, grandparents and caregivers may visit Users can then navigate to the Wish Book, Sweepstakes and Deal of the Holi-Day sign ups, and My Traditions area directly from the homepage.

About The Step2 Company, LLC©:
The Step2 Company, LLC© is a family company with brands including Step2® and Infantino® that foster learning and development through creative play in children from birth to school-age years. Step2 is the largest American manufacturer of preschool and toddler toys, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, gardening aids and trash cans. Step2 also sponsors, an online resource to provide parents with the latest research on creative play and child development. Please visit, to learn more about Step2 Family brands.


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