“With the 7Mainstreet platform we can get our advertisers online and making money right off the bat,” said Cindy Sortor, president of Ad-Ventures.
Arlington, VA (PRWEB) November 9, 2010
Ad-Ventures Publishing Inc. announced this week that it has signed an agreement with 7Mainstreet (http://www.7Mainstreet.com) to power its local yellow pages directory Web site http://www.shoptheyellowpages.com and drive leads to local advertisers. Ad-Ventures’ advertising customers will now have yellow page directory listings that feature local search, e‐commerce and social networking capabilities from 7Mainstreet, designed to help attract a greater online consumer audience and boost sales for local advertisers in Washington State, Arizona, the U.S. Virgin Islands, Guam, and Canada.
“With the 7Mainstreet platform we can get our advertisers online and making money right off the bat,” said Cindy Sortor, president of Ad-Ventures. “We’ve tried other online systems, but we haven’t found one with 7Mainstreet’s powerful e-commerce solution. The Ecommerce Storefronts makes all the difference in the world to our advertisers.” What’s more, she says, 7Mainstreet’s sales training and technical support differentiate the platform from any other she has seen.
Kandice Ertman, Ad-Venture’s sales administrator, shares Sortor’s optimism. “7Mainstreet will give us an international presence,” she said. “The e-commerce feature is the only one we’ve seen, and I’m confident in the high level of support our advertisers can expect.”
There is a tremendous opportunity to connect with local consumers online. According to a recent survey by local media advisory firm BIA/Kelsey and research partner ConStat, nearly all consumers (97 percent) now use online media when researching products or services in their local area.
7Mainstreet is an interactive local yellow pages directory advertising platform that significantly enhances the familiar online Yellow Pages directory by adding e‐commerce features like those found on eBay, plus social networking features similar to those of popular networks like Facebook, LinkedIn and Yelp. The result is a new environment in which businesses large and small can connect with and sell their products and services directly to online consumers. While other online directories offer businesses an address listing with a few lines of copy, a company logo and maybe a map, 7Mainstreet.com offers a complete multi page website with interactive e‐commerce storefront capabilities, blogging, videos and photos, social and business networking opportunities, search engine optimization and more.
“We’re happy to have Ad-Ventures aboard,” said Andy Leff, CEO, 7Mainstreet. “It represents a large, diversified advertising base spanning multiple countries. We’re pleased that a directory publisher with international reach has selected 7Mainstreet to power its websites.”
For online advertisers, setting up shop on 7Mainstreet is a simple process and, unlike existing online yellow page directories and platform providers, it offers more than just a base listing page with an address. Businesses can populate their multi‐page website profiles with a customized design that reflects a company’s brand while enhancing its chance to be found through major search engines.
Sortor noted that the Ad-Ventures sales teams appreciate 7Mainstreet’s follow-through, which includes hands-on sales support every step of the way. “We’re confident that our customers will find the platform easy to use. They can put their content up, get their online stores up and running, and start selling their products and services right away.”
About 7Mainstreet and 7MainIdeas
Using the 7Mainstreet e-commerce technology, advertisers can attract customers who might not live close enough to the brick-and-mortar business to shop there. Plus, advertisers can get helpful customer feedback and drive more traffic through blogs, groups and other interactive tools.
To promote 7Mainstreet’s innovative online platform, the company has partnered with AD Ideas, a San Antonio‐based agency serving the Yellow Pages industry with production, creative services, and sales consulting services. The two firms have formed a joint venture called 7MainIdeas to market the 7Mainstreet platform to independent Yellow Pages directory publishers.
To learn more about the Ad-Ventures-7Mainstreet partnership or the 7Mainstreet platform for online directories, contact Andy Leff at info(at)7mainstreet(dot)com or (888) 466-7774 Ext. 1011.
(888) 466-7774 Ext. 1011
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