Marketo Lead Management, Marketo Sales Insight and Marketo Revenue Cycle Analytics on Salesforce.com’s AppExchange 2, the Most Popular Marketplace for Business Apps

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Marketo solutions revolutionize how marketing and sales teams of all sizes work — and work together — to improve revenue performance ISV momentum on Force.com builds as Dreamforce 2010 approaches

Marketo

We are pleased to be able to have salesforce.com users of any size have the flexibility to easily integrate their Marketo solutions with Salesforce CRM

Marketo, the leading revenue performance management company, today announced that Marketo Lead Management, Marketo Sales Insight and Marketo Revenue Cycle Analytics apps are available on salesforce.com’s AppExchange2, helping accelerate the market shift to Cloud 2, the next cloud computing paradigm. Marketo was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange, the enterprise cloud computing platform. Marketo will be a platinum sponsor at Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco December 6 – 9, 2010. Be sure to stop by booth 607 to explore the future of marketing and how Marketo is enabling companies to improve revenue performance.

Users can easily integrate their Marketo data into Salesforce CRM, regardless of their Salesforce edition. Marketo Lead Management provides rich functionality marketers need to automate and measure demand generation campaigns which helps create more sales leads; Marketo Sales Insight helps sales teams understand, prioritize and interact with leads and opportunities, while increasing collaboration by leveraging the Salesforce Chatter capabilities in Force.com; and Marketo Revenue Cycle Analytics makes it easy to measure and optimize the revenue cycle and provide accurate marketing forecasts.
“We are pleased to be able to have salesforce.com users of any size have the flexibility to easily integrate their Marketo solutions with Salesforce CRM,” said Phil Fernandez, president and CEO at Marketo. “Salesforce.com is a key partner of Marketo and we continue to enable our customers to derive the greatest value from their Marketo and Salesforce solutions.”

“Marketo continues to innovate by leveraging the social capabilities of Chatter in the Force.com platform, bringing more companies into Cloud 2, the next generation of cloud computing,” said Kendall Collins, chief marketing officer, salesforce.com. “Real-time collaboration enables teams to work together on fast-moving activities like sales opportunities and Marketo provides even greater insights so sales can focus on what matters most.”

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 800 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 170,000 custom applications used by salesforce.com’s 82,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

About Marketo
Marketo, http://www.marketo.com, is the revenue performance management company, revolutionizing how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.

Marketo Lead Management helps marketers acquire, nurture and qualify more high quality sales leads with less effort; Marketo Sales Insight helps sales understand, prioritize and interact with the hottest leads and opportunities to close business faster; and Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle. Marketo won the 2010 CODiE award for ‘Best Marketing Solution’ and was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange. As of September 2010, more than 700 enterprise and mid-market clients globally have selected Marketo.

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Michelle Schofield
Marketo
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