Heather Paulson Founder of Paulson Management Group, Inc named to Blue-Ribbon Panel

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Heather Paulson, President and Founder of Paulson Management Group, Inc. has been named to the Blue-Ribbon Panel of performance marketing industry experts by Revenue Performance magazine.

PaulsonManagementGroup.com

“I am very pleased to be named among such an impressive list of affiliate marketing industry experts and professionals, this is an exciting opportunity to work with such an esteemed panel.” Stated Heather Paulson.

Heather Paulson, President and Founder of Paulson Management Group, Inc. has been named to the Blue-Ribbon Panel of performance marketing industry experts by Revenue Performance magazine. The Blue-Ribbon Panel was formed to provide guidance during the development of Revenue Performance magazine’s BLUE BOOK Top 20 rankings of the leading CPA and affiliate marketing networks. The results were published November 3rd 2010.

The BLUE BOOK Top 20 is an independent ranking of the best CPA and affiliate networks, published bi-annually by Revenue Performance. Winners are determined through surveys gathered from over 5,000 publishers and advertisers, and input from the Blue-Ribbon Panel of 14 industry experts. More than 500 different networks were considered in the evaluation process. This year, ClickBank was chosen as the top ranked affiliate network in the performance marketing industry, and Epic Direct was selected as the top ranked CPA network. Other networks making a strong showing in the BLUE BOOK Top 20 include Never Blue, oneNetworkDirect, ShareASale, Market Leverage, Affiliate Window, Commission Junction, and LinkShare.

Members of the Blue-Ribbon Panel were carefully chosen from a cross-section of the performance marketing industry. Paulson shares the honor with 13 other experts in their fields, including Jeff Kamikow, President of Pulse360, Brendan J. Smith, CEO/Founder of Motive Interactive, and Chad P. French, President/CEO of PeerFly. The views of each panel member were evaluated and aggregated to make up 20% of the final weighted score for each network in the ranking process. Although some networks were represented by members of the Blue-Ribbon Panel, the procedure was designed to ensure that those networks had no competitive advantage.

“The Blue-Ribbon Panel of experts provides valuable insights into the state of play in the performance marketing industry. These are people with years of experience at all levels, as publishers, advertisers, program managers and network executives,” said Chris Trayhorn, founder of Revenue Performance magazine and CEO of mThink. “The BLUE BOOK Top 20 rankings help advertisers and publishers cut through the clutter to find the quality networks that are best suited to their needs. The Blue-Ribbon Panel plays an important part in ensuring the rankings can be a trusted reference for everyone in the affiliate marketing industry.”

Heather Paulson said, “I am very pleased to be named among such an impressive list of affiliate marketing industry experts and professionals, this is an exciting opportunity to work with such an esteemed panel.” Paulson is herself a luminary in the affiliate marketing industry. Ms Paulson was appointed to the Affiliate Summit advisory board in 2006, the advisory board for Affiliate Classroom in 2007. In 2008 Ms Paulson was nominated as a FAB member of the Performance Marketing Association and also Ms. Paulson holds an honorary recipient of the ACC Certified Affiliate Managers Course.

Heather Paulson founded Paulson Management Group, Inc. in 2007 and expanded the company to the United Kingdom with an office in London England UK with the intent of bringing together the best tools and people in the industry to create one of the most dynamic and efficient affiliate management companies in the World. Paulson Management Group, Inc. manages numerous strong affiliate programs hosted in various affiliate networks. In addition to offering a full menu of affiliate management services, PMG is the first affiliate management services agency to also develop and offer a full suite of affiliate management technologies to better improve the services they can offer clients under PMG’s managed care. PMG is the original developer of PMG-AffiliateTV™ the UniTrac™ the AffMan™ affiliate management system, affiliate PhoneTrac™, ValidSale™ , and the PMG CouponFeeder™ for affiliate partners.

Paulson Management Group, Inc. provides dynamic affiliate media, offers video network integration services, produces custom blog content, and provides advanced affiliate tracking solutions, all of which set Paulson Management Group, Inc. apart.

About PaulsonManagementGroup.com

Paulson Management Group, Inc. is located in the technology hub of Boulder, Colorado and has an office in London England UK. PMG launches and manages affiliate programs for retailers interested in their affiliate channel’s success. PMG is the premier affiliate management agency with proprietary technologies built to streamline sales efficacy for the affiliate programs under their managed care.

PMG is the original developer of PMG-AffiliateTV™ the UniTrac™ Multi network tracking system, the AffMan™ affiliate merchant matching system, the PhoneTrac™ affiliate phone sales tracker, ValidSale™ sales validation tool, and the PMG CouponFeeder™ for affiliates. PMG has access to over 30 million affiliates via Syntryx. Visit PaulsonManagementGroup.com to learn more about affiliate marketing for your brand.

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