New Public Relations Measurement and Analytics Solution Drives Down Measurement Cost

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Sophisticated and Affordable PR Measurement Now Available On-Demand for PR Agencies and Corporate Communications Departments

Wallop! OnDemand, a software-as-a-service (SaaS) company that has made quality PR measurement and analytics accessible and affordable, today announced Wallop!, an on-demand public relations measurement and analytics solution for agencies and corporate departments. Wallop! is an on-demand hosted software service that currently serves more than 100 users and provides agencies and corporate communications departments the means to monitor, measure and analyze their PR results. The company’s SaaS business model delivers PR measurement at 30-50 percent less than similar solutions currently available, making Wallop! the most affordable PR measurement and analytics solution on the market. PR leaders can gain full intelligence on the media presence of competitors and see at-a-glance whether or not their executives are leading the conversation or falling behind.

“Until now, PR measurement has simply been too expensive, with annual subscriptions in the five figures,” said CEO Kristin Jones, Wallop! OnDemand. “The focus of our business, and our entire R&D, is on bringing sophisticated PR measurement and analytics to corporate communications departments and PR agencies, while driving down the cost of service. As a result, Wallop! means quality PR measurement and analytics is now accessible and affordable to all agencies and businesses, regardless of size.”

Wallop! enables PR professionals to measure campaign outcomes in terms of message penetration and resonance, while indentifying trends and indicators that might suggest the need for expansion, tailoring and, in some cases, course correction of campaigns.

Additionally, a series of automated evaluation reports that contain a tailored blend of easy to understand charts and graphs with contextual summaries make it easy to package the results of PR campaigns. Learn more by viewing a three-minute tour of Wallop!

Wallop! Solution Highlights:
•Affordable: Priced at just $325 per month, Wallop! is designed to give PR agencies of all sizes a competitive edge, while helping them keep budgets intact. Agency leaders can use Wallop! to show how the results of their PR programs are moving the needle for clients. In-house PR departments can leverage Wallop! to gain an understanding of which campaigns are working and which ones aren’t so they can maximize PR resources to get the right work done. Additionally, Wallop! provides corporate PR departments with the tools required to demonstrate PR’s positive impact on the business.

•Sophisticated: Dynamic charts and graphs enable PR leaders to create meaningful reports that connect PR to business objectives, package the results of their programs, and further extend the value of PR to the business while sustaining and growing PR budgets. Download a sample report.

•Easy to Use: The user interface is intuitive enough for anyone to use while tracking coverage volume, sentiment, key messages, trends and more.

•Fast to Deploy: Wallop! OnDemand’s software-as-a-service deployment model enables customers to be up and running in less than three days. Wallop!’s free 30-day trial offers users a no-risk opportunity to try the solution.

“Never has it been more important to demonstrate the business value that PR brings to the table,” said Jones. “By significantly reducing costs – in some cases by a factor of ten – we’re removing the greatest deployment barrier. No longer can PR professionals say, ‘We can’t afford measurement.’”

As part of Wallop! OnDemand’s commitment to sharing quality measurement resources with the PR community it is offering a free on-demand webinar: How to Demonstrate the Business Value of PR and Gain Credibility with the C-Suite. Wallop! OnDemand is also conducting a PR and measurement survey and will be releasing the results in the coming months. To participate in the survey visit: http://www.surveymonkey.com/s/6V9YGGJ.

About Wallop! OnDemand
Wallop! OnDemand is a software-as-a-service company that has made quality PR measurement and analytics accessible and affordable to all agencies and businesses, regardless of size. The Wallop! OnDemand PR measurement and analytics solution is an easy-to-use, rapid-to-deploy, and cost-effective way to manage PR programs and budgets to drive more results, increased effectiveness and greater business value.    Built on more than 20 years experience in the PR industry, Wallop! OnDemand provides PR agencies and corporate PR departments with visibility across strategic PR initiatives, global campaigns and the hard evidence they need to better align PR with business objectives. The company’s customers span a wide range of enterprise software, telecommunications, and consumer technology companies, as well as virtual, boutique and mid-sized PR agencies. For more information, please visit http://www.wallopondemand.com or contact us at +1-855-4Wallop.

Copyright (c) 2010 Wallop! OnDemand, Inc. All rights reserved. Wallop! OnDemand and the "Wallop! OnDemand” logo are registered trademarks of Wallop! OnDemand, Inc.

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Jane Brinkhouse
Wallop! OnDemand
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