Wearcast App Brings Weather Forecasts to Life, Shaves Minutes off Morning Routines

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Wearcast is a weather iPhone app, that instead of simply stating the temperature and weather conditions, displays an illustration of what the user should wear for the day (especially useful as the weather is changing for Fall!). With outfits designed by Alejandro Cardenas, Proenza Schouler's Art Director, and an algorithm developed by CBS Early Show meteorologist, Lonnie Quinn, the app is as much fashionable as it is functional.

Striking designs liven up weather forecasts

Different styles designed by Proenza Schouler's art director, Alejandro Cardenas, make checking the weather fun.

According to a 2009 study by retailer Matalan, the average person spends 15 minutes a day and 287 days over the course of his or her lifetime deciding what to wear for the day. Now, with the introduction of the Wearcast app, iPhone users are one step closer to solving the morning's most important question: What should I wear today?

Incorporating temperature, wind chill, humidity, and sunlight forecast data into a proprietary formula developed by CBS Early Show meteorologist, Lonnie Quinn, Wearcast selects the wardrobe configuration best suited for the day's weather. With a tap of the finger, the app detects the user’s location and displays a 5-day “Wearcast” with illustrations of male and female avatars sporting the custom outfit recommendations. Packing for trips is a breeze with forecasts available around the world. Different styles designed by Proenza Schouler’s art director, Alejandro Cardenas, make checking the weather fun, while a temperature sensitivity sliding scale allows users to customize the wardrobe recommendations to their liking.

Wearcast is the brainchild of Howard Singer, 24, a New York City resident who recently relocated from South Florida. With little winter wardrobe experience, Singer spent too much time in the morning peering out his Manhattan window at passersby, searching for a popular consensus on how warmly he should dress for the day. Recounting his morning routine with friends, he realized he wasn’t alone in his confusion over what to wear. Now, with the simple, customized, 1-touch Wearcast solution, Howard and his friends will no longer be left shivering on a surprisingly chilly day or sweating in their winter jacket when the sun is shining bright.

Wearcast is currently available for iPhone, iPod, and iPad on the Apple iTunes App Store for $0.99. Inquiries should be directed to info(at)wearcastapp(dot)com

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Howard Singer
Wearcast
561-329-5921
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