Despite Economy, Companies Leverage New Approaches To Grow Revenue

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In this global downturn, why do a select few companies never cut budget or heads?

PRWEB) November 8, 2010 -- In this economy, most organizations are losing revenue because they still use “push and pray” marketing.

That was the missing link uncovered in a series of Revenue Hounds ( workshops across 7 major cities.

It was clear that annoying emails and telemarketing were the weapons of choice for the attending companies - and that few truly understood “pull” strategies, the arsenal of psychology and intelligence to attract buyers.

The surprising revelation was that 94% of the companies did not understand the behavior of their revenue streams. They did not know how to make revenue repeatable and carry through economic swings.

CEO, Joe Hess said, “Companies are still selling the way baby-boomers buy. But today, the buyers buy differently. The key to success is getting the right mix of communications channels and sales channels to engage new and existing relationships, continually build trust, and convert them quickly to revenue, or to enable them to refer you."

Technologists promise that the website needs more search engine optimization. The sales people hear objections from prospects, yet can’t get the marketing department to deliver disarming solutions. And, advertising and public relations agencies will do anything to keep their monthly retainers.

But, how much of this actually translates into revenue?

For those companies that participated, they divided their total budget for sales, marketing, advertising and public relations – by the number of leads received each year. And, it was well beyond each company's expectations.

Many went back to implement the proven Revenue Hound acceleration practices within the four walls of their company. But, they met the typical roadblocks of internal politics, industry-only binoculars and incentives that motivated the wrong behaviors.

For the few that could influence their teams and invoke rapid change, this one minute video was their business case to get started:

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Kim Summers
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