New Sassy Toys Rock and Roll with Oppenheim Awards

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Recognized for excellence in design, play value, developmental benefits and appeal to babies and their parents, Sassy’s new line of rock and roll toys recently received 9 Oppenheim Toy Portfolio Platinum, Gold Seal and Special Needs Adaptable Product (SNAP) Awards for 2010.

Recognized for excellence in design, play value, developmental benefits and appeal to babies and their parents, Sassy’s new line of rock and roll toys recently received 9 Oppenheim Toy Portfolio Platinum, Gold Seal and Special Needs Adaptable Product (SNAP) Awards for 2010.

The Oppenheim Toy Portfolio is considered by many to be the most respected independent toy evaluator in the country. Founded in 1989 by child development experts and mother/daughter team, Joanne Oppenheim and Stephanie Oppenheim, the organization does not accept entry fees for reviewing products. The Oppenheims are contributors to NBC’s TODAY Show. Their reviews of the top rated products for kids can be found at http://www.toyportfolio.com.

“Sassy received a number of awards from our organization because their toys were developmentally right on target for infants and toddlers: engaging, well-made, and happily very affordable,” said Stephanie Oppenheim of the Oppenheim Toy Portfolio. “We know parents are looking for toys that really will enhance the play lives of their kids without breaking the bank.”

Created with the intent to get baby moving, Sassy’s new line of toys encourage the healthy, active lives of babies by starting them rocking and rolling. Sassy has combined forces with millennial minded designers to develop award-winning new products with a rock and roll theme that have baby’s development in mind.

Here’s a listing of the most recent Sassy Oppenheim Toy Portfolio Award winners:
Oppenheim Toy Portfolio Platinum Award: These represent the most innovative, engaging new products of the year.

  •     Bumpy Ball
  •     Discovery Loops

Oppenheim Toy Portfolio Gold Seal Award: This award is given to outstanding, new products that enhance the lives of children.

  •     Rock and Roll Ring Stacker
  •     Xylophone
  •     Jitter Bugs
  •     Lion/Mouse Wrist Rattles
  •     Chime Alongs

Oppenheim Toy Portfolio SNAP Award: The Special Needs Adaptable Product Award is given to products that can be used by or easily adapted for children with special needs.

  •     Discovery Loops
  •     Rock and Roll Ring Stacker

“All of these Sassy products got high marks from our expert and kid testers for being fun and engaging!” Oppenheim added.

Sassy toys are available at mass merchandisers and baby and toy specialty stores. For a store near you, visit us online at http://www.sassybaby.com, or call 1-800-323-6336.

About Oppenheim Toy Portfolio
The Oppenheim Toy Portfolio was founded in 1989 as the only independent guide to children's media by child development experts and mother/daughter team, Joanne Oppenheim and Stephanie Oppenheim. The mission remains to provide parents with valuable consumer information as well as why products are developmentally appropriate for each stage. Toys are tested both by the Oppenheims and their network of family testers throughout the country. The Oppenheims are contributors to NBC's TODAY Show. Their reviews are posted on http://www.toyportfolio.com.

About Sassy, Inc.
Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization products. For more information about the company, go to http://www.sassybaby.com, or contact customer service at (616) 243-0767.

About Kid Brands, Inc. (Sassy’s parent company)
Kid Brands, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.

The Company’s operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, kitchen and nursery appliances and cooking products, and diaper bags (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company’s branded products, the Company also markets certain categories of products under various licenses, including Carter’s®, Disney®, Graco® and Serta®. Additional information about the Company is available at http://www.kidbrandsinc.com.

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Erin Hollister
Sassy, Inc.
(616) 243-0767
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