Zementis Announces Partnership with UK's Massive Group

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Realizing the promise of real-time deployment of predictive analytics models; finally unleashing real-time scoring

Turning information into action through automated decisioning, intelligent enterprises are adopting new ways of working; extending their current capabilities and focusing on issues that matter.

Data mining is moving into the mainstream as organizations increasingly recognize the value that predictive analytics brings to their business. While conventional business intelligence (BI) turns volumes of data into useful knowledge, predictive analytics further elevates the value of data and turns it into critical drivers for reliable automated decisioning. With increasing volumes of data and shrinking decision windows, deploying predictive models, integrating them into business flows, and scoring the data in real-time is the new challenge (and last barrier) to unleashing the ultimate value of data mining and realizing a measureable ROI.

Turning information into action through automated decisioning, intelligent enterprises are adopting new ways of working; extending their current capabilities and focusing on issues that matter. Unimaginable just a few years ago, management is real-time and event-driven requiring unprecedented levels of automated decisions, facts driven insights, not relying on just intuition and instinct.

Most businesses are very good at producing information and intelligence ABOUT their processes, whether this is marketing analytics, financial reporting and planning or performance management. Most businesses are not so effective when it comes to providing information and intelligence within their processes and at the most appropriate points of context and decision.

George Frangou, President of Massive Group says “Globalization, massive interconnections and increased risk, combined with an explosion of information, results in a challenging and continuous cycle of inefficiency and operational complexity. In a difficult environment such as this, organisations still make critical strategic decisions based on gut feelings and a limited understanding of potential outcomes. Predictive analytics and business optimization helps create new solutions for unique challenges. One of our goals is to reduce the cost of modelling to zero whilst making models easier to deploy and understand. ADAPA certainly enables a more predictive information strategy paving the way for more intelligent decisions with better understood outcomes.”

Massive has deep expertise in the areas of:

  •     Decision Management- encompassing people, processes and technologies
  •     Predictive modeling , data mining, and analytics
  •     Highly complex information-centric business transformation

Massive Analytic also has particular experience serving companies in the fields of financial services, online media and publishing, pharmaceuticals, aerospace, telecommunications, transportation, and oil and gas.

“As we further expand in the European market, this partnership with our friends at Massive Group should prove to be a very beneficial to the entire analytics community,” said Michael Zeller, Ph.D., the Zementis CEO and Co-Founder.

With ADAPA® by Zementis information is contextualized and shaped for right-now decisioning and right-timed action. Embedding predictive analytics in the processes of the organization promises a more certain future. It helps the organization look forward, measure the future impact of today's decisions, and take action by being deployed in the operational systems. Its features are:

Real time…modeling tool agnostic…scalable…simplified… integration delivered in a software-as-a-service (SaaS) solution on the Amazon Elastic Compute Cloud (EC2).
Automated predictive scoring…you pay only for service and capacity used, eliminating the necessity for expensive software licenses and additional in-house hardware resources for common business challenges.

About Zementis:

Founded in 2004, Zementis, Inc. is a software company focused on building and deploying predictive analytics and data mining solutions to its clients. Its ADAPA® decision engine successfully bridges the gap between science and engineering. ADAPA® was designed from the ground up to benefit from open standards and to significantly shorten the time-to-market for predictive models in any industry. Zementis scientific expertise includes statistical algorithms, machine learning, neural networks, and intelligent systems and its scientists have a proven record in producing effective predictive models to extract hidden patterns from a variety of data types.

About Massive:

Massive Group provides provide a comprehensive range of products and services and full lifecycle capability for Information Management, Data Management, Data Warehousing, Business Intelligence and Analytics. Guiding companies along the journey to maturity, services include advisory, solution implementation, managed services and outsourcing. Providing highly complex integrated BI and Predictive Analytics solutions from SMEs to the Fortune 250, the group is the first in the EMEA region to market ‘BIRST™ full featured Business Intelligence and Adaptive Decision Technology ADAPA Cloud services which together gives Massive an unprecedented delivery capability in Decision Intelligence.


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