Palo Alto, CA (PRWEB) November 8, 2010
Gigya (http://www.gigya.com) announced today the availability of Gigya 5, the next generation of its social optimization platform. Now even more powerful and flexible, the platform enables online businesses to easily connect their sites and applications to all the major identity and social providers to increase registrations, referral traffic and time spent. This latest release includes iRank, a new tool making it possible for companies to identify and engage with their most influential site users, fully-featured mobile SDKs for iPhone, iPad and Android, and community products including a customizable website activity feed. In addition to providing proprietary features, Gigya 5 also integrates with any service or platform clients choose.
Leading publishers and retailers such as NYDailyNews and Pleasant Holidays have recently added the Gigya 5 Platform; existing customers are automatically upgraded. Gigya is also powering social functionality for leading publishing and mobile platforms including Zinio, ProBoards and Moonfruit.
“Gigya’s social sign-on functionality makes it so much easier for users to share our content with friends on all the major social media platforms, and has brought tangible benefits in traffic and brand awareness.” said Scott Cohen, Executive Editor, NYDailyNews.com.
“The Gigya Platform has made social sharing a powerful way to get our customers to do our marketing for us,” said Jeff Nickerson, Managing Director, CruiseNow, “Gigya enables us to execute on our social shopping strategy.”
“As commerce and communications catch up to the mobility of our consumers’ lives, publishers around the globe want to make it easy for their readers to access premium content, regardless of reading device or location. With Gigya, we are helping publishers, advertisers and content providers create a seamless social experience for their audience across the Zinio UNITY™ platform. Now, you can share the content you love wherever you are; whether that is on a mobile device, or in front of their computer,” said Rich Maggiotto, President and CEO of Zinio.
Gigya 5 Highlights
Ease of Implementation
*Mobile SDKs for iPhone/iPad and Android that support the full power of the Gigya social optimization platform, from social sign-on to sharing and community functions
*Full compliance with the new OAuth2.0 standards enabling developers to implement Gigya directly from the OAuth2.0 libraries SDKs for Java, PHP and .NET
*Open platform and partner program enabling integration with any application or platform
*Support for additional identity providers including PayPal, taking the total number to twenty-two social and OpenID providers
*A real-time social activity feed surfacing the user site activity that companies choose to highlight, across one or more domains
*A lightweight commenting plug-in with full administrative dashboard and moderation features
*User preference tools and settings for sharing enabling “always do this” and “never do this” settings to optimize the user experience
Social Optimization Analytics
*iRank Key Influencer report, providing clients with actionable data about which of their users are sharing the most and driving the most referral traffic from social networks, providing an index on the following:
– Number of friends in a user’s network
– Number of shares
– Volume of referral traffic
– How recent and frequent the activity
*iRank Key Influencer data is available as a report, and also real-time as part of the “get UserInfo” API call
*Gender and Age filters are now part of the Gigya Platform’s social analytics, giving clients greater insight into the demographics of those users engaged in social activities on their site
“Gigya 5’s open and standards-based service gives our clients more choices and power for optimizing the social performance of their websites,” said David A. Yovanno, CEO, Gigya, “With Gigya’s social sign-on, companies have the key that unlocks a suite of social applications from both Gigya and a wide range of third party providers that drive value for their site and business.”
Gigya 5 delivers the enterprise-class security, reliability and performance that have made Gigya the social optimization platform of choice for online businesses worldwide. The Gigya platform applies six levels of security and is proven in high-scale environments like Turner, ABC and Answers.com, boasting a track record of 99.997% uptime and supporting 280 million unique users.
About Gigya, Inc.
Gigya is a leading social optimization platform for online business, enabling websites and applications to connect seamlessly to the most popular identity and social providers including Facebook, Twitter, Yahoo!, Google, PayPal and LinkedIn. Gigya’s software- as-a-service technology enables customers to provide social sign-on, sharing and community features to drive increased registrations, traffic and time spent on their websites and applications. In addition, Gigya provides plugins, analytics, best practices, consulting and customer support to ensure clients optimize their social performance. Supporting more than 280 million users each month across more than 500,000 sites, Gigya’s technology is the choice of global leaders including CBS, Fox Sports, Intuit, The Coca-Cola Company, The Home Depot, and Turner Networks. Gigya is a leading company in the Social CRM market, which Gartner forecasts to reach $600M this year.