New Scala® QuickStart™ Service Launches with HP SignagePlayers

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Innovative player setup offers a break-through in ease of use

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Never before has setting up a full-featured digital signage player been this easy.

Scala, the world’s leading software provider for digital signage networks, has announced a new release of Scala QuickStart supporting the introduction of new SignagePlayers from HP beginning December 6, 2010. The new QuickStart service offers a new and innovative “zero-configuration” scheme, allowing even entry-level users a way to set up and manage a Scala digital signage network with ease.

“Never before has setting up a full-featured digital signage player been this easy,” said Gerard Bucas, Scala’s Chief Executive Officer. “We’re incredibly pleased to introduce this new service in conjunction with the new Scala certified players from HP. We believe we have achieved a significant breakthrough for the industry.”

“The new system we created for setting up these QuickStart players is amazingly simple,” said Jeff Porter, Scala’s Executive Vice President. “Just plug it in, turn it on and enter a code that shows up on the screen. That’s it. No mouse or keyboard is required in most cases. You’ll be up and running in minutes.”

The HP SignagePlayer/Scala QuickStart solution(1) features a locked-down Microsoft® Windows® Embedded operating system and a preconfigured Scala Player for outstanding performance and reliability. Displaying videos, pictures, crawls, interactive Adobe® Flash, and ScalaScripts with dynamic text or graphics in any combination up to 1080p allows the system to be used in a wide range of applications. The HP SignagePlayers can also be easily connected to any Scala Content Manager anywhere in the world.

To get users started, a library of content and templates is included in the simple monthly fee for Scala QuickStart. To find out more, visit http://www.scala.com/hp.

1. Broadband internet access and Scala QuickStart subscription are required and sold separately. The Scala QuickStart subscription may be activated at http://registration.scalaquickstart.com.

About Scala
Driving more than 500,000 screens worldwide, Scala is the world’s leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 500 partners in more than 60 countries. More information is available at http://www.scala.com.

©2010 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala and the Exclamation Point Logo are registered trademarks of Scala.

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Debra Yemenijian
Scala Inc.
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