Cleveland, OH (PRWEB) November 9, 2010
Online Marketing Coach, a service of World Synergy, produced “15 Killer SEO Tips for Smart Keyword Choices,” a free guide that defines the key variables that drive keyword selection.
Get the free guide here:
“Online marketing specialists sometimes mistaken keyword selection for keyword research,” said Mike Murray, web strategy thought leader for World Synergy. “Sure, they’re related. But ultimately someone needs to pick the keyword phrases that make sense given the amount of diverse data sources that should influence those choices.”
Some important data is easy to identify, such as the number of links from other web sites and domain age. But other less information is also valuable, such as whether web site owners are willing to commit the time, money and resources to ensure that the web site content can give the keyword phrases a chance to succeed, Murray said.
About Online Marketing Coach
Online marketing veteran Mike Murray often speaks at regional and national conferences, including Search Engine Strategies in New York, San Jose and Chicago. With different agencies, he has worked with hundreds of small, mid-size and large clients, including FedEx Custom Critical, BISSELL, KeyBank, Woolite Carpet, Sauder, Eaton Corp and Cleveland Clinic. He recently joined World Synergy as the firm's web strategy thought leader.
About World Synergy
An eBusiness Partner from thought to thrive, World Synergy is a leading Strategic eBusiness Services company located in Solon, Ohio near Cleveland. We shape integrated online marketing and technology strategies to increase clients' sales and improve their ROI.