Our best seller, Grilled BBQ Pork Jerky, which has a unique smoky flavor because each piece is grilled over an open flame, has helped fuel our growth.
Rancho Cucamonga, CA (Vocus) November 8, 2010
Despite the tough economy, manufacturer of Asian-style Golden Island pork and beef jerky products under Universal Food Co., has grown 200 percent in the last year.
“Our best seller, Grilled BBQ Pork Jerky, which has a unique smoky flavor because each piece is grilled over an open flame, has helped fuel our growth,” said Universal Food President Anna Kan. “Unlike traditional jerky that is tough and salty, our jerky is soft and sweet.”
This soft and sweet flavor profile has driven growth at UFC as the company captures broader jerky consumption demographics which includes more than the customary male, age 17-49. Sales at Golden Island have been robust at stores across the nation, including Costco and Central Market, the upscale division of the Texas-based HEB Markets.
Golden Island’s unique flavors have shaken up an industry that has been stagnant since the peak of the Atkins diet craze. With over 20 unique flavors in the marketplace, Golden Island offers a variety of jerky like Honey Chipotle, Mandarin Orange and even a whole cocktail series that includes Mai Tai and Coconut Rum.
Universal’s creative flavors and profiles, coupled with its proprietary processing techniques, has allowed most of Golden Island’s products to have half the sodium of traditional jerky while keeping the benefits of low fat and high protein.
“Our jerky is so flavorful that it doesn’t need all that salt to make it taste phenomenal,” Kan said. “We use only whole muscle meats, no fillers of any kind and we’re working and to offer as many all natural options as possible.”
Universal Food’s heritage began with the Shih family who brought its 50 years of food experience from Taiwan to North America. As growth and interest increased, Universal entered the US mainstream market under the Golden Island Brand in 2000.
About Universal Food
Headquartered in Rancho Cucamonga, CA, Universal Food Co. manufactures specialty meat snacks under the Golden Island Brand. Known for innovative flavors and profiles, Golden Island products can be found at select Costco locations and other retail chains nationwide. For more information visit http://www.goldenislandcuisine.net.
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