activeGROUP Releases ION Suite for Online Qualitative Research

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With the activeGROUP ION Suite, market researchers no longer have to choose between their traditional qualitative research methods and online techniques that challenge those traditional models. The ION Suite allows researchers to integrate and enhance their current traditional research initiatives with next-gen online tools for qualitative research.

For professionals involved in market research, activeGROUP Ventures, Inc. ( announces the release of the activeGROUP ION Suite. The ION (Integrated, Online, Next-Gen) Suite provides market researchers with an easy-to-use browser-based solution which will empower activeGROUP clients to dramatically increase the reach and frequency of their online qualitative research activities--all with the backing of activeGROUP’s industry leading technical and customer support. The activeGROUP ION Suite works both in conjunction with traditional facility-based research or as a stand-alone service and seamlessly integrates into users current research initiatives.

Clients and partners have used activeGROUP’s core service--video streaming of focus groups and in-depth interviews from facility locations—for over a decade as a means of connecting to their research around the world. activeGROUP’s new online products extend that reach with online “virtual” interviews, expressive synchronous and asynchronous multimedia boards, and live collaborative chat-based platforms.

“activeGROUP is in an exciting place right now. With the guidance and advice of our clients and partners, activeGROUP ION Suite is the first of several new solutions we’ll be bringing to market in the near future. Because of our history, global presence and close relationships with our clients, activeGROUP is uniquely positioned to bridge the gap between technologies that sound interesting and those that can positively impact the success of our clients’ research initiatives,” states Ken Balog, activeGROUP President. Balog adds, “In today’s global economy organizations have a need to connect, extend, and collaborate in ways that are not only cost-effective, but that also garner quality insights, integrate neatly into the traditional qualitative research process, and are accessible in multiple languages across multiple browsers and platforms.”

For a free demonstration of the activeGROUP ION Suite, please visit:

About activeGROUP Ventures

activeGROUP’s online solutions for market research are used by clients around the world. These solutions were developed with one focus in mind—give clients the ability to Be Anywhere Research Everywhere. activeGROUP has primary offices in Atlanta, London and Beijing and is partnered with 400+ focus group facilities worldwide and works with clients ranging from Fortune 500 corporations to many of the leading global market research agencies.

ActiveGroup Ventures, Inc., a division of The MVL Group ( - The Foundation for Informed Decision Making

All product and company names herein may be trademarks of their registered owners.


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