Vertbaudet Develops Environmentally-Friendly ‘Organic Collection’ for Autumn/Winter Childrenswear Collection

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Underlining their environmentally-conscious stance, Vertbaudet have unveiled their Organic Cotton collection, which now features prominently throughout the new Autumn/Winter 2010-2011 catalogue. The new collection offers a range of fashionable but practical clothes for boys, girls, babies as well as maternity - all made from organic cotton and perfect for everyday wear.

Vertbaudet Organic Collection

Known for their commitment to developing “children’s clothes with children in mind”, Vertbaudet have released the Organic Collection, which underlines their commitment to the environment too.

The latest Vertbaudet 2010/2011 Autumn/Winter catalogue now features a large Organic clothing range made from naturally grown cottons and fibres, and perfect for everyday use. This comprehensive collection of environmentally friendly clothing spans the entire newborn, baby clothes and childrenswear ranges, with the usual array of innovative, stylish and durable clothing options available.

The Advantages of Organic Cotton
Vertbaudet have developed this latest collection in recognition of increased customer demand and general awareness about the environmental cost of cotton manufacturing. All items within the Organic Collection are made from organic cotton, a natural material that is grown without the need to use potentially harmful pesticides and chemicals, or large quantities of precious water sources.

Conventional cotton farming generally uses an immense amount of agricultural petrochemical pesticides to aid the cotton production. But the high demand for cotton, coupled with large-scale intensive farming, can lead to a significant volume of toxic chemicals leaching into the soil, thus disturbing fragile bio-systems and contaminating water supplies.

Vertbaudet’s environmentally friendly organic cotton is not only farmed and dyed responsibly and sustainably, but also provides a better deal for the farmers too. The handpicked cotton is farmed ethically from trusted sources, ensuring that cotton farmers receive a fair premium for their produce.

Kind To The Planet, Kind To Your Children
Recognising the huge advantages that sustainable organic cotton production provides for the environment, the consumer and the cotton farmer, Vertbaudet have begun to enhance their entire clothing range by including an Organic Cotton collection suitable for infants and children of all ages.

The new Autumn/Winter catalogue now features fashionable styles of organic cotton clothing throughout, with an organic cotton range for infants, toddlers, in the boys and girls clothes range (ages 2- 14), as well as an organic cotton maternity wear collection.

The organic range includes an assortment of soft, warm bodysuits and baby clothes, mix and match pure organic cotton underwear, nightwear, and accessories. And because Vertbaudet’s organic cotton is both as robust and comfortable as conventional cotton, both the boys’ and girls’ clothes lines have been developed to include a wide range of practical, durable but fashionable options for any occasion.

Through developing sustainable relationships with farmers and a commitment to the environment, Vertbaudet firmly believes that the Organic Collection offers a real, viable alternative for its customers and their ever-changing buying behaviours.

See the Organic Collection now:
http://www.vertbaudet.co.uk/shop/Organic-Cotton.htm

About Vertbaudet
Founded over 40 years ago in France, with UK operations established in 1997, Vertbaudet has garnered a reputation for putting “children first” and offering stylish, practical and innovative children’s clothing collections. As specialists in their field, Vertbaudet are now recognised as a leading award-winning childrenswear and maternity wear brand, with high streets stores throughout Europe, as well as a prestigious home shopping network.

Vertbaudet forms part of the Redcats Group together with other leading brands including Daxon and La Redoute. Redcats Group operates under global leaders PPR Group, alongside luxury brands such as Gucci, Yves Saint Laurent and Stella McCartney.

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Eve Lacey
Vertbaudet Press Office
020 7351 4719
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