Outsell Launches Digital Marketing Platform, Signs Second Major Agency Client

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Outsell Announces the launch of a new Intelligent Marketing Platform & a major new agency alliance.

Outsell (http://www.outsell.com), a leading digital marketing company, has announced strong results for Quarter 3, 2010 including growth in revenue, new agency partnerships and an increase in personnel to support the continued rapid scaling of the company.

Outsell maintained a strong financial trajectory in Q3 2010, growing revenue from the previous quarter by 20%.

In Q3 2010, Outsell added a second major agency relationship to its roster of digital marketing partnerships. Following the successful Q2 rollout of Outsell’s intelligent marketing platform to Chevrolet dealers in conjunction with agency partner Velocity Marketing, a Campbell-Ewald company and part of the Interpublic Group (IPG), Outsell is currently conducting a confidential pilot of an exclusively customized version of its digital marketing platform. The pilot is being conducted with dealers belonging to a major automotive manufacturer, in conjunction with the manufacturer’s agency of record. The platform has consistently generated 5:1+ ROI results, with some dealers seeing in excess of 30:1.

In other developments, Outsell continued the roll-out of its Digital Marketing Platform to dealerships across the nation. The Outsell platform consolidates online & offline consumer data from Tiers 1, 2 & 3 in a data warehouse. Their shopping behaviors are then analyzed via Outsell’s proprietary algorithms, and used to generate personalized interactive communications via all digital channels including email, SMS, mobile and video. These communications are also enabled with the ability to connect the consumer via Live Chat with Outsell’s fully staffed 24x7 bi-lingual customer interaction center.

“The Outsell marketing platform is quickly proving to be the definitive digital marketing solution for major players in the automotive industry,” said Outsell CEO Mike Wethington. “Based on the growth and profitability we have experienced over the last year, over the course of the next quarter we will be heavily re-investing in Outsell to position ourselves for continued rapid growth.”

Currently the Outsell Digital Marketing Platform is only available via exclusive agreement with select manufacturers and advertising agencies. More information on the platform is available at: http://www.outsell.com/site/campaign-store-video

In other major highlights for Q3, 2010, Outsell:

-- Announced the hiring of Dennis McMillan to the position of Strategic Alliance Director responsible for the Outsell’s partnership with Campbell-Ewald Advertising on the General Motors account. Based out of Detroit, McMillan has 22 years of experience in advertising & marketing communications, with 20 of those years at Campbell-Ewald dedicated to the Chevrolet account. He has developed communications and promotional programs that span Chevy Car, Truck, Motorsports, and Regional marketing assignments, and his experience includes the development and execution of national brand equity building programs as well as sales driven, grass-roots promotional programs at the retail level. Prior to joining Campbell-Ewald, Dennis worked as an Account Executive at NW Ayer, Inc. assisting with GM Corporate marketing assignments. Dennis earned his Bachelor and Masters of Arts degrees from Michigan State University.

-- Announced the promotion of Matt Hanley to the position of Director of Finance & Administration. Matt has over ten years experience in accounting and finance management. As a member of the Outsell management team he is responsible for leading the Accounting, Finance, HR and IT functions. During his five year tenure at Outsell Matt has applied his strong background in business analysis, planning and corporate problem solving to areas including pricing, contract negotiation, and strategic planning. Prior to Outsell, Matt has worked with several large national and multinational corporations including TDS Telecom & Hanley Companies. Matt earned his Bachelor’s degree in Accounting from the University of Wisconsin.

About Outsell LLC
Outsell (http://www.outsell.com) is a Digital Marketing Services company that is changing the way market leaders engage with consumers. We develop and execute intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent.

Outsell The Intelligent Marketing Company TM

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Ethan Grefe


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