PERFORMANCEPOINTE™ Coaching and Development Firm Debuts Unique Interactive Resource to Accelerate Job and Career Success

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Unleashing Your Brand for a Winning Career delivers a robust personalized action plan and toolkit to advance job search and career transition success.

Unleashing Your Brand for a Winning Career is all about identifying those unique passions, strengths and characteristics that we all have and pulling them together to maximize our career success

PERFORMANCEPOINTE™, a coaching, leadership development and career management firm, today announced the market launch of Unleashing Your Brand for a Winning Career. This interactive, one-of-a-kind e-learning tool is designed to accelerate career success efforts for job seekers or those aspiring for a different job or career.

Unleashing Your Brand, a collaboration between PERFORMANCEPOINTE and Gateway Instructional Design Group, offers a hands-on, intuitive approach to creating a memorable personal brand for success in the job place or job market. The course is applicable for individuals wanting to advance their careers, organizations wanting to provide employees with a talent development advantage, or career coaches and training organizations wanting a strong e-learning development tool for clients.

PERFORMANCEPOINTE President Teresa Moravek, a 16-year veteran in career strategy and business leadership, virtually guides participants through the course, introducing the foundational elements of a winning brand and how to package and articulate it for career success. Using that as a backdrop, participants build a personalized career journal that cites their unique brand attributes. A series of thought-provoking questions, exercises and expert speaker interviews helps the participant understand the ways his or her characteristics can be transformed into a compelling employee proposition for potential recruiters or employers. A highlight of the course is the 30-second “brand commercial” participants complete to convey their brand in way that is focused, relevant and memorable – traits that will give them an edge in the marketplace.    

“Unleashing Your Brand for a Winning Career is all about identifying those unique passions, strengths and characteristics that we all have and pulling them together to maximize our career success,” says Moravek. “We’ve designed it to help participants look within to find those traits that make them strong candidates for the jobs of their choice, or use their talents to benefit their employers.”

The course takes approximately one-and-a-half hours to complete. In addition to the career development aspect for individual professionals, Unleashing Your Brand is an ideal solution for organizations such as associations to quickly and efficiently develop and train employees, or for continuing education credits.    

Unleashing Your Brand for a Winning Career is available immediately for human talent professionals, career coaches or individuals. For more information, call 913-488-3619 or visit

PERFORMANCEPOINTE delivers career strategy, organizational and leadership development, and business advisory and coaching services to individuals and businesses. The company is professionally certified in both entrepreneurship and in career management, a designation that means its leaders and facilitators are able to assist clients in meeting their professional goals across many environments – from corporations to mid-sized businesses and fledgling ventures. To date, the team at PERFORMANCEPOINTE has assisted more than 25,000 professionals improve their workplace performance, start a new business or secure new and better positions. The team has also mentored more than 2000 entrepreneurs with potential new business concepts. PERFORMANCEPOINTE is located in Leawood, Kan.


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Cindy Parks
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