Email Data Source Adds Facebook Analytics, Changes Name to eDataSource

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Email Data Source, Inc. the leading provider of competitive intelligence for email and social media, announced today that it has added Facebook monitoring to its suite of competitive monitoring tools. In addition, the company announced today that it is changing its name to eDataSource to reflect the expansion of the company’s competitive intelligence, monitoring, measurement and analytics system from email to new forms of digital messaging over the last year.

Email Data Source, Inc. the leading provider of competitive intelligence for email and social media, announced today that it has added Facebook monitoring to its suite of competitive monitoring tools. In addition, the company announced today that it is changing its name to eDataSource to reflect the expansion of the company’s competitive intelligence, monitoring, measurement and analytics system from email to new forms of digital messaging over the last year. In November of 2009, the company launched analytics for Twitter.

With today’s announcement, eDataSource’s Facebook analytics platform is now commercially available to subscribers of eDataSource’s flagship product, Email Analyst, which will now be called EDS Analyst.

“Marketers want to get a complete picture of digital messaging, and they want to get it in one place. Seeing how email, Twitter and Facebook campaigns correspond and correlate to web traffic in EDS Analyst gives marketers that picture on a competitive intelligence basis,” said Gretchen Scheiman, Partner and Director, CRM at OgilvyOne Worldwide.

EDS Analyst approaches Facebook analytics from a competitive intelligence and media measurement perspective, focusing on status updates on those Brand fan pages that contain offers and promotions. The service cuts through the “noise” of social media to show the reach of messages and the level of user interaction. In addition, the EDS Analyst platform indexes both the clickstream and landing page associated with each offer. This capability allows marketers to attribute traffic to the proper sources and get a complete sense of competing offers in their market sector.

“We are providing measurement and analytics for digital messaging, including email, Twitter and Facebook, an area that drives a large component of ecommerce and where the traditional media measurement firms have zero visibility,” said Carter Nicholas, CEO of eDataSource. “Over the last year, we have greatly expanded the breadth and depth of our competitive intelligence coverage to include social media and the first ever email panel of more than 600,000 inboxes.”

Founded in 2003, eDataSource (http://www.edatasource.com) is the worldwide leader in competitive intelligence for digital messaging. The company provides competitive intelligence products for interactive digital marketers, publishers and service providers.

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