Report Identifies 5 Critical Elements for Success in Consumer Video Communications

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To kick-off the new Consumer Video Communications Research subscription service, Brockmann & Company, the customer insight company, provides this free report reviewing the history of the consumer and video communications, summarizing consumer concerns and identifying five critical elements for market success.

Brockmann & Company, the customer insight company, released today its free report on the consumer video communications market. The report, entitled "What Will It Take To Win In Consumer Video Communications?", is the first in a series of reports that comprise the company's new annual subscription service. The 13-page report is the first to review what consumers say about this emerging new category of TV appliance.

Based on the feedback of nearly 800 consumers from around the world, this report summarizes consumer attitudes and experiences with the home video communications market, vendors and services. As the first report in the company's new Consumer Video Communications Research Subscription service, the free report includes an historical overview of the consumer video communications market, including a number of product and service failures of the past fifty years.

Specific perspectives on the importance of a range of features including pricing as well as the challenges to the user experience are also reviewed. Mentioned specifically are the latest two new product entrants - Cisco Umi and Logitech Revue. The report also highlights five critical factors that will greatly influence consumer acceptance and ultimately determine the market success of any consumer video communications product.

"This report kicks-off our latest subscription service. Over the course of 2011, we will provide a roadmap for software developers, product managers, startup executives, retailers and communications services companies to understand their target customers more fully than through any other research service," said Peter Brockmann, President of Brockmann & Company.

"We've crafted an ambitious research plan to cater to the needs of this emerging community of professionals who see the consumer video communications industry as a dynamic market opportunity," Brockmann added.

The report, "What Will It Take To Win In Consumer Video Communications?" is available for free download at:

About Brockmann & Company
Brockmann & Company is a consulting, advisory and market research firm serving high tech, software and service providers. Clients accelerate growth through customer research & thought leadership. Our motto: “In God we trust, all others bring data.” Learn more at

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Peter Brockmann