Mill Valley, CA (PRWEB) November 10, 2010
Vivo Girls Sports, Inc. (vivoGS) announced today that Holly Turner, former Associate Executive Director of the Women’s Sports Foundation, would immediately join the company as Executive Vice President for Business Development & Strategic Partnerships.
After leaving the Women’s Sports Foundation, Holly co-founded Auchincloss and Turner, Inc. and Symphony of Sports, Inc. (SoS) The former was the first women’s sports marketing company in the country. Symphony of Sports, a television production company, produced the first skating and gymnastics specials for ABC Sports and later NBC Sports in partnership with Peggy Fleming. In 2000, Turner joined JPMorgan Chase as VP Event Marketing and Sponsorship - Western Region.
vivoGS Founder and CEO Marilou McFarlane says of Turner, “As we enter our next phase of development, we look forward to Holly’s expertise and deep knowledge of the women’s sports universe. She will build on the relationships we have and secure strategic partnerships with non-profits and corporate partners that share our vision and want to capture the enormous buying power of our target market, girls ages 13-24. Holly brings an injection of great enthusiasm, energy, critical knowledge, powerful resources and relationships, and over 30 years of history.”
“I am tremendously excited about joining this dynamic team of visionary women and men who have captured the attention of high school and college girls in sports where they live – online,” Turner said.
“Through content and community that speaks directly to the lives, interests, experience and concerns vivoGS has launched the most important step forward for girls and women in sports since the passage of Title IX. There is no doubt that the connection of girls and women around the world through social media will change lives, change the marketplace and change minds. It is a dream come true to find myself in the thick of a new iteration of the women’s sports marketplace. Finally, a brand that is focused on teenagers and young women with a shared passion for sports and what it means to be an athlete and a young woman,” Turner said.
ABOUT VIVO GIRLS SPORTS, INC.
Vivo Girls Sports, Inc. (“vivoGS”) is the first sports media company that directly engages one of the fastest-growing and most sought after demographics in the United States -- high school and college-age girls who participate in sports or want to pursue a healthy lifestyle. With relevant and valuable original content, vivoGS reaches this group of active, socially influential, and acquisitive 13- to 24-year-old girls that represents over $200 billion in current annual spending power. The vibrant company reaches girls all over the world on four platforms: the website, social media, mobile applications, and face-to-face on college campuses and at live events. From soccer to softball, from recreational fun to elite competition, the goal of vivoGS is simple: to support girls’ active lifestyles and keep them playing, while celebrating the ‘whole person’ and creating a community.
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