The key to securing real value from enterprise unified communications is by significantly reducing human latency in processes throughout the organization, from customer-facing areas such as the contact center to the back office
Cambridge, MA (PRWEB) November 10, 2010
Enterprise cloud communications service provider Thinking Phone Networks today announced a rebranding campaign that focuses on the importance of business analytics and application integration to driving enterprise unified communications deployment success and value. Included in the rebranding is a new corporate identity, a new Web site presence at http://www.thinkingphones.com, and re-naming of the company’s suite of enterprise unified communications services which will now be offered under the ThinkingSuite™ ecosystem brand.
“The key to securing real value from enterprise unified communications is by significantly reducing human latency in processes throughout the organization, from customer-facing areas such as the contact center to the back office,” said Steve Kokinos, Thinking Phone Networks president and CEO. “To accomplish this, enterprises must integrate communications directly into all desktop and mobile applications. Once integrated, business analytics power an organization’s ability to establish workflow base lines, track process improvements, and calculate real-dollar cost savings.”
The single-platform ThinkingSuite ecosystem integrates communications with business applications and allows enterprises to redefine business processes and workflows for organizational efficiency and competitive advantage. The ThinkingSuite platform combines a powerful business analytics engine for process and workflow visibility, third-party application integration to merge previously standalone systems, and best-in-class unified communications applications including voice, video, mobile, presence, instant messaging, and collaboration.
ThinkingSuite’s analytics capability, ThinkingAnalytics™, gives enterprises the actionable real-time and historical customer, employee, and operational data needed to secure a holistic view of organizational health, identify trends, and take action to streamline business processes. Importantly, ThinkingAnalytics focuses on both what has happened in the business process value chain – and why. For example, management can learn the reasons for a spike in customer calls or emails to the contact center and make adjustments to a new product marketing campaign. In another instance, managers who discover an increase in handling time in a specific back office operation can act to speed customer issue resolution.
ThinkingAnalytics also ends the historical operational silos of standalone departmental systems by bringing together information from all of the ThinkingSuite communications modules as well as third-party business applications into a single and comprehensive business intelligence environment.
Cloud-based ThinkingSuite unified communications services are available for immediate enterprise trial. For more information, contact us at firstname.lastname@example.org or visit our new Web site at http://www.thinkingphones.com.
About Thinking Phone Networks
Thinking Phone Networks is focused on unified communications-enabling enterprise organizations to drive dramatic business process improvement. Our innovative ThinkingSuite cloud ecosystem combines a powerful analytics engine and application integration with comprehensive unified communications capabilities on a single hosted platform. ThinkingSuite communications services are deployed by hundreds of leading-edge enterprises at thousands of locations around the globe.