San Francisco Chronicle Hits Home Run with Giants World Series Coverage

Share Article

The newspaper’s coverage of the team’s historic season responsible for a 414% increase in sales

As Giants fans have enjoyed and endured the season of torture, the Sporting Green staff has been the trusted source to explain the team's remarkable success,'' said Chronicle Editor Ward Bushee.

The San Francisco Chronicle sold over 180,000 copies of its Nov. 2, 2010 newspaper, featuring coverage of the San Francisco Giants 2010 World Series victory. Throughout the team’s triumphant march through the regular season and the World Series, the Bay Area has consistently turned to The Chronicle for its insightful coverage and stunning photography as evidenced by increased sales of the newspaper.

"As Giants fans have enjoyed and endured the season of torture, the Sporting Green staff has been the trusted source to explain the team's remarkable success,'' said Chronicle Editor Ward Bushee. "We are pleased that fans have turned to us for news, information and photography during this amazing season.”

In addition to the 414% increase in sales on Tuesday, Nov. 2, The Chronicle has seen overall sales during the Giants playoffs run increase nearly 17%. Fans have flocked to retail vendor locations and racks to buy copies of the newspaper, as well as placing over 12,000 orders online for special commemorative packages. In addition, as the Giants advanced through the playoffs, three special World Series editions were produced, selling over 65,000 copies. Coverage culminated on Sunday, Nov. 7 with a special commemorative section highlighting the team’s season-long success, with a projected 107% increase in sales.

Giants fans also turned to The Chronicle’s online home, SFGate, for team information, setting a record for page views on Wednesday, Nov. 3, 2010. Coverage related to the team and the World Series victory parade accounted for 40% of the day’s record-setting 11 million page views. SFGate supplemented the newspaper’s extensive coverage with up-to-the-minute updates, photo galleries, reader comments, staff blogs and columns.

The Chronicle is the Bay Area’s leading source for in-depth, hard-hitting coverage of Bay Area sports. From year-round coverage of the Giants to stories and expert opinions from a one-of-a-kind lineup of columnists following all Bay Area teams, The Chronicle offers the most comprehensive coverage of sports in the region.

About the San Francisco Chronicle/SFGate.com
The six-time Pulitzer Prize-winning San Francisco Chronicle is the Bay Area’s leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home, SFGate.com, the San Francisco Chronicle reaches 1.9 million Bay Area adults each week.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Keith
Visit website