Sierra Trading Post Announces Share Your Adventure Video Contest

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In its biggest giveaway yet, multichannel retailer Sierra Trading Post announces the Share Your Adventure Video Contest, with prizes totaling $11,500. Three initial rounds of videos will be judged, each with first, second and third prize winners, with a final fourth round to be judged by the public for a chance at the grand prize. Entries will be accepted beginning November 8, 2010.

In addition to winning some huge prizes, this is an opportunity for fans and customers to interact with each other and see how people all over the world spend their free time.

In its biggest giveaway yet, multichannel retailer Sierra Trading Post announces the Share Your Adventure Video Contest, with prizes totaling $11,500. Three initial rounds of videos will be judged, each with first, second and third prize winners, with a final fourth round to be judged by the public for a chance at the grand prize. Entries will be accepted beginning November 8, 2010.

Modeled after Sierra Trading Post’s weekly Share Your Adventure Photo Contest, The Share Your Adventure Video Contest encourages Sierra Trading Post fans and customers to take their creativity from a still life photo to real life video. “We’ve seen how much our community enjoys the adventure photos that people have shared,” says Social Media Manager Juliette Rule. “With this new contest, we’re hoping to see even more awe-inspiring evidence of the active lifestyles of this tremendous community, and even get people to dream up some new adventures of their own.”

Each of the contest’s initial three rounds awards first, second and third prize winners with Sierra Trading Post’s eDeals gift cards at $1,500, $1,000 and $500. Each of the first, second and third prize winners will be automatically entered into a final round, with a $2,500 eDeals gift card grand prize. The grand prize winner will be determined by the amount of fan votes on Sierra Trading Post’s blog.

“The Share Your Adventure Video Contest allows our customers to get creative in a totally new way—to be able to share in a person’s adventure via video is almost as good as being there,” says Customer Experience Manager Brian Clark. “And, in addition to winning some huge prizes, this is an opportunity for fans and customers to interact with each other and see how people all over the world spend their free time.”

Winners will be announced via email and on Twitter, Facebook and Sierra Blogging Post.

For more information and specific contest details, please go to http://stp.me/video

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers – selling outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody.

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