Consumer Black Friday Shopping Predictions Released

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Apple’s iPad and Kinect for Xbox 360 Expected to be the Most Highly Sought After Items on Black Friday

A recent Black Friday survey conducted by BlackFriday.com revealed that U.S. consumers are bullish on Black Friday sales this year. 91 percent of survey respondents believe Black Friday 2010 will be at least as big as 2009, and nearly 60 percent believe it will be bigger. Apple’s iPad tops the list of the most sought after products on Black Friday, followed by Microsoft’s Kinect for the Xbox 360. Other newcomers that ranked high on people’s wish list were Apple’s iPhone 4, HTC Droids, Amazon’s low-priced Kindle, plus Sony and Samsung 3D TVs.

From a categorical perspective, deals in electronics remain the most popular category for Black Friday shoppers in 2010. Black Friday staples like laptops, televisions, camcorders, movies, music players, and video game consoles remain popular, but newer electronic products are expected to join the mix this Black Friday shopping season. In particular, e-book readers, smart phones and new video game motion-sensing technology may capture much of the attention.

The hottest toy craze for the Christmas season is always difficult to predict and seems to rely more on supply issues, but Zhu Zhu pets, pillow pets, Disney Tangled toys, and Beyblades top the consumer Black Friday toy predictions.

Smart marketers are expected to use Apple iPods, iPhones, or iPads as contest prizes because Apple doesn’t typically offer discounts during Black Friday. Given the price and uncertainty that surrounds 3D TVs, most people will be happy sticking with flat-screen HDTVs. Record low prices on gaming consoles, digital cameras, digital camcorders, netbooks, flat-screen monitors, and Blu-rays will likely generate high-volume sales for popular electronic retailers like Best Buy, Walmart, and Amazon.com.

To review the survey findings and more detailed data, visit the Black Friday predictions page: http://blackfriday.com/predictions.

About BlackFriday.com: BlackFriday.com is a one-stop destination for everything shoppers need to know for Black Friday 2010. From early access to Black Friday ads, to bargain-hunting tips, to the best deals from top retailers, BlackFriday.com is the ultimate resource for the nation's biggest shopping day. During the month of November, BlackFriday.com will be giving away a hot Black Friday item each weekday to its members.

Contact:
Dustin Woodard
media(at)blackfriday(dot)com
(206) 395-4736

Shirley Chu
schu(at)blackfriday(dot)com
604.628.9388 ext. 202

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Shirley Chu
BlackFriday.com
604.628.9388 ext. 202
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Dustin Woodward
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