Innovative FrED Forum Gathers Leading Experts to Explore New Ideas and Solutions for Leadership Challenges in Business

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From Inspiration to Action: Invitation-Only Forum Is Equal Parts Incubator & Accelerator Designed to Help Foster More Inspired and Responsible Leaders

Failed leadership is at the heart of every problem we face today -- in business and society at large. The FrED Forum brings together an elite group to explore the leadership gap, and to help bridge it.

Leadership experts and innovators will gather in San Francisco in December for the annual FrED Forum, the groundbreaking ideas and action incubator focused on exploring new thinking and solutions for developing leaders passionate to address some of society’s most challenging issues.

The FrED Forum is an invitation-only think-tank that has fast developed strong buzz in leadership and executive development circles. The 2010 FrED Forum runs from December 8-10, 2010 and will feature a unique combination of provocative thinking, inspiring out-of-the-box experiences, and community action.

“The FrED Forum brings together an elite group who believe that inspired leadership is critical for addressing the immense changes in the world today,” said Jim Bolt, co-founder of FrED. “Failed leadership is at the heart of every problem we face – from the economy to climate change; business competitiveness to environmental degradation, crime, failing schools – you name it – each of them has a leadership challenge at the core. FrED is about exploring new solutions for the kind of leadership we need now,” said Bolt.

The FrED Forum is designed to inspire leaders, and people focused on developing them, to improve the quality of leadership across all areas of society – including business, not-for-profits, government, education, and the military. The sold-out gathering is limited to 60-attendees, up from 45 at last year’s inaugural FrED Forum in New York.

FrED attracts an eclectic, global group from the business, government, and social sectors – including senior executives from organizations across a broad range, including General Electric, Ericsson, CARE, Unilever, Yahoo, U.S. Military Academy at West Point, The Royal Bank of Scotland, The London Business School, and Saudi Aramco. “FrED is about fostering leaders who, in addition to helping their organizations succeed in traditional financial terms, are also contributing to the health and vitality of the planet and society by addressing larger community and global issues,” said Richard “Rocky” Kimball, co-founder of FrED.            

FrED gets its name from its original focus on the future of executive development, and has evolved to developing inspired, responsible leaders to lead in at a time of extraordinary volatility, uncertainty, and change. “Everywhere you look, there’s a huge demand for smart people to bring fresh approaches to the world’s most vexing and serious problems,” said Alan Webber, co-founder of Fast Company magazine and key thought-partner in the evolution of FrED strategy. “FrED helps to meet that demand.” Webber, who is also the former managing editor of the Harvard Business Review, moderates the FrED Forum and will lead a discussion on social entrepreneurship at the 2010 session in San Francisco.

The program for the 2010 FrED Forum covers a broad range of speakers and topics — among them:

➢    Tim Brown, CEO of IDEO, renowned design and innovation consulting firm, on Design Thinking. Attendees will also spend an afternoon session applying the concepts by designing innovations in leadership development;

➢    Bart Houlahan, co-founder of B Lab, and Vince Siciliano, president and CEO of New Resource Bank, on how B Corporations use the power of business to solve social and environmental problems;

➢    Kevin Thompson, creator of IBM’s Corporate Service Corps, on IBM’s innovative approach to global leadership development;

➢    Chip Conley, founder & executive chairman of Joie de Vivre Hospitality, and author of the book, Peak: How Great Companies Get Their Mojo From Maslow, on achieving peak performance;

➢    Liz Murray, whose deeply inspiring memoir, Breaking Night, tells her story of being raised by poor, drug-addicted parents and homeless by age 15, to graduating from Harvard University on a full scholarship; Murray’s story was the focus of the Emmy Award-nominated movie, Homeless to Harvard. She’ll tell her story and speak on the importance of mentoring to empower and shape lives.

The FrED Forum is designed for more than just listening and learning — and features deep dialog and powerful immersion experiences to inspire attendees to take action. The 2010 FrED Forum will include a leadership expedition to the Lick-Wilderding High School (LWHS) – an innovative pioneer of a head, heart, and hands curriculum focused on giving students fresh ways of seeing, thinking, and addressing challenges. The Head of School at LWHS, Al Adams, spoke at the 2009 FrED Forum.

The FrED Leadership Awards are an annual feature of the FrED Forum and honor exemplary leaders and pioneers who have made outstanding contributions to the overlapping fields of leadership and executive development. Recipients of the 2010 FrED Leadership Awards are Mimi Silbert, founder, president, and CEO of San Francisco-based Delancey Street, an innovative rehabilitation program for recovering substance abusers; and Jim Collins, writer, teacher, and author of the business best-sellers Built to Last and Good to Great.                            

The design and focus of the FrED Forum is guided by input from a prestigious Council of Senior
Advisors — thought leaders and experts in the fields of leadership and leadership development, including Vijay Govindarajan, Professor of International Business, Tuck School of Business at Dartmouth; Sandy Ogg, Chief Human Resources Officer, Unilever; Ted Hoff, VP, IBM Center for Learning & Development; Col. Tom A. Kolditz, Professor and Head of Department of Behavioral and Leadership, U.S. Military Academy at West Point; and Warren Bennis, Distinguished Professor Business Administration, USC


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