Launches Blog

Share Article works to keep readers fully informed about the auto insurance industry. In an effort to broaden and personalize that outreach, the site will now include a blog in addition to its existing news and in-depth industry data. A leading source for reliable information on comprehensive, affordable auto insurance, focuses primarily on educating users about policy types and emphasizing good, low-priced coverage.

Over the past year we've answered a lot of email from a lot of people desperate to save money on their auto coverage during hard economic times

During the recession,, based in San Jose, California, emerged as a leading resource for recession-strapped consumers who needed to maintain low auto insurance premiums. That contact led site editors to conclude that a more personalized section of the website was needed. Consequently, the site's existing library of industry data and news items will now be augmented with a car insurance blog.

"Over the past year we've answered a lot of email from a lot of people desperate to save money on their auto coverage during hard economic times," said Brian Johnson, spokesperson. “We felt the need to add a more personalized section to the site. One where we can, frankly, be a little more opinionated and a little more one on one with readers we care about."

"Really, a blog is just a newspaper column in a more flexible format, one where we can share images and video and engage with readers via comments to posts," said Johnson. "We looked around at how other sites like our own are building a community and the blog seemed like the best option. We can be a more far reaching and creative in that platform and we're excited to try out some new things there."

"Blogs have really come into their own," said Johnson. "These sites used to just be people sharing their lives, but the content management software responsible for publishing those blogs is powerful. It's a good tool and a good venue. We want to try to make the best use of both in our mission to help our readers find and keep comprehensive, affordable automotive coverage."

Prized for its straight-forward, clear design, makes recent articles available on the front page while segmenting information like insurance basics in drop-down menus across the top navigation bar. A link to the site's blog will be added there for ease of access.

By focusing on current information and updating regularly, provides readers with top-quality material. The site’s editors welcome and invite questions, comments, and ideas.


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