Colorado-based Renewable Leader More than Just Wind, Renewable Choice Expands to Meet Demand for Full-Scale Business Sustainability

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Renewable Choice Energy, a decade-old renewable energy retailer has been steadily growing to become a leader in full-service business sustainability services since it introduced carbon accounting and energy efficiency services in 2008.

Business sustainability consulting, Greenhouse gas inventories, Walmart sustainability, CDP

We've seen a major increase in awareness among companies regarding corporate social responsibility and the business advantages of sustainability, along with a willingness to prioritize these commitments

http://www.renewablechoice.com Renewable Choice Energy, a decade-old renewable energy retailer has been steadily growing to become a leader in full-service business sustainability services since it introduced carbon accounting and energy efficiency services in 2008. Building on a rich history of innovative and award-winning work with socially and environmentally responsible powerhouses like Whole Foods Market, Burt’s Bees and Steelcase, the Boulder firm now boasts professional relationships with over 1,000 businesses and more than 1,400 LEED® green building projects. The company’s client and partner list reads like a who’s who in business with additional relationships with Google, Audiovox, Hines, Best Buy, TD Bank, Dell, Kettle Foods, Agilent Technologies, The Weather Channel, and numerous state and city governments, just to name a few.

Since its start in 2001, the Renewable Choice team led by CEO Quayle Hodek has grown to more than forty employees, has outgrown four Boulder office locations, boasts a professional services team of more than twenty and concentrates on providing a broad range of sustainability services for businesses. In the last two years, they’ve completed hundreds of projects to support of clients’ greenhouse gas inventory, energy audit and CDP reporting needs.

A key driver of service growth for the company in the last 18 months has been the introduction and growth of supply chain sustainability programs like that launched by Walmart in June, 2009. The Walmart Sustainability Index came as part of a wave of announcements from the retailer about prioritized environmental initiatives. A number of businesses also responding to the call of consumers, anticipated legislation and a need for supply chain transparency have followed suit. Supplier sustainability guidelines and assessments now exist for top companies like Kohl’s, Proctor & Gamble, Kaiser Permanente, Ikea and more.

Renewable Choice Energy’s growth in response to this new market trend has included the launch of several new tailored sustainability services including:

“We’ve seen a major increase in awareness among companies regarding corporate social responsibility and the business advantages of sustainability, along with a willingness to prioritize these commitments,” says Tom Holcomb, Vice President of Business Development and Marketing. “We started out helping a small group of Walmart suppliers, but the need has grown so much that we’ve had to expand our services and staff to meet the demand of our clients. We’ve offered measurement services and messaging support to our customers from the beginning to help them succeed at supporting wind power growth and we’ve built on that experience and expanded to provide a wide range of sustainability services to businesses in a variety of sectors.”

In 2001, Hodek, along with company co-founder Kris Lotlikar and a small staff saw a unique business opportunity to compete with Boulder’s local utility’s wind energy credit program. The Xcel Energy Windsource® program was boasting support of wind power development while the utility was steadily investing in non-renewable resources. Hodek and his team hit the streets to educate consumers and began selling an independent renewable energy credit (REC) product called American Wind. Renewable Choice Energy was born and soon began offering wind power to customers all over the country.

“When we first started out, we focused on home electricity customers who knew very little about where their electricity was coming from and how much pollution it was responsible for, and soon we were meeting a growing demand of businesses who wanted to also take responsibility for that pollution,” says Hodek. “We grew as the sophistication and commitment of our clients grew, and our professional services have grown in a similar way.”

Five years after its founding, Renewable Choice forged a landmark relationship with natural grocery giant Whole Foods Market, becoming the first renewable energy retailer to take a Fortune 500 Company 100% wind power. Within the year, they also launched the first of several innovative and award-winning consumer wind power outreach programs targeted at the retail customers of clients Whole Foods, Vail Resorts, Performance Bicycle and more. In 2006, Renewable Choice and Whole Foods Market were received a Green Power Beacon Award for their education and outreach efforts by the EPA and Department of Energy.

“We’ve come a long way, but so have our customers,” said Hodek. “And we wouldn’t be where we are today without the growth and commitment of today’s forward-thinking consumers and business leaders.”

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