Stylish St. Bart’s Hotel Opens Season with a Fresh New Look and Luxury Offerings

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Le Sereno Raises the Bar with the Island’s First Five-Star Classification, Refreshed Rooms and Luxury Products from Anya Hindmarch

The upcoming 2010 season in St. Bart’s marks Le Sereno as the first hotel to garner a coveted five-star rating from the French government*, which is received on the heels of the hotel unveiling an investment plan of $10 million which includes three completed Villas, enhancements to the restaurant, rooms and lounge, a new designer partnership and highly anticipated plans for a new beachfront spa. Situated on the coveted Grand Cul-de-Sac beach, is one of the island’s most elegant and chic luxury hotels with 37 suites, a world-class restaurant and three 7,000 square foot Villas designed by famed Parisian designer Christian Liaigre.

Striving to offer guests a better experience every year, Le Sereno has developed a partnership with renowned British handbag and luxury goods designer Anya Hindmarch, to produce one-of-a-kind designs for the hotel. Among the customized products that guests of the Le Sereno Villas may receive include jewelry boxes, a travel bag and travel folio from the newly launched Anya Hindmarch Bespoke line. In addition to refreshing each of the 37 rooms to maintain the highlest level of quality at each touch point, the 2010 season is the first time all three Villas at Le Sereno are available to guests, which are the islands only private Villas with full access to the amenities of a five-star hotel.

Le Sereno is taking the hotel’s spa experience to the next level with construction beginning on a new luxury spa in partnership with La Ligne St. Barth. The Spa at Le Sereno will have the same laid-back, chic feel as the hotel, anchored by a seamless blending of indoor and outdoor spaces. This includes two individual spa suites, an intimate couple’s suite and an over-sized waterfront treatment pavilion. Treatments include facials, body wraps and massages all featuring products from Ligne St. Barth, utilizing only the freshest local ingredients found on the island. Each spa suite includes its own shower and will be completely secluded either amongst the bougainvillea and tropical foliage of the property or on the oceanfront. The highlight of the new spa experience will be an outdoor, waterfront spa pavilion. Overlooking the crystal clear lagoon of the Grand Cul-de-Sac, the pavilion is an open air yet private space that provides a relaxing respite for spa treatments cooled by the gentle trade winds. Adjacent to the spa will be a small boutique with a well-edited selection of products from Le Sereno’s partners Anya Hindmarch, Christian Liaigre and D.Porthault, in addition to books, bathing suits and other accoutrements needed for the perfect island vacation.

In line with the recently received five star rating and luxury partnerships, Le Sereno’s guests this season will continue to enjoy amenities ranging from 24-hour room service and a beach club with freshwater swimming pool, to in-room spa treatments by Ligne St. Barth and a fitness center. Every comfort from arrival to departure is considered, including private airport transportation in St. Barth’s and a VIP reception at the St. Maarten airport to expedite customs, immigration and luggage handling. Le Sereno also features one of the island’s strongest culinary programs anchored by Le Restaurant des Pêcheurs.

Facing the turquoise waters of Grand Cul-de-Sac, Le Sereno’s signature restaurant offers cuisine centered on fresh seafood delivered by local fisherman and served in an elegant yet, relaxed environment.

To learn more about Le Sereno or to reserve a room, please visit http://www.lesereno.com or call 1-800-Le Sereno.

*Final rating approval is pending.

About Le Sereno: Le Sereno is an intimate beachfront hotel with 37 suites and three, 7,000 square foot, four-bedroom Villas each with a private pool and garden. Inspired by the style and energy of St Barth, renowned Parisian designer Christian Liaigre has positioned Le Sereno as the most stylish and private sanctuary among the island’s select group of hotels. Le Sereno stretches along 180 meters (600 feet) of sandy beach on the coveted Grand Cul de Sac, where virtually all of the suites and villas have a view of the turquoise lagoon. An impeccably trained, around-the-clock staff prides itself on anticipating each guest's every whim, with an array of “laid-back luxury” amenities and services. The Restaurant des Pecheurs specializes in fresh seafood simply and elegantly prepared. Other amenities include the Le Sereno Bar and Lounge, a freshwater swimming pool, fitness center and in-suite spa treatments. http://www.lesereno.com
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Laura Millett
Murphy O'brien Public Relations
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