Catch Light Productions Launches New Website for Fara Coffee

As Fara Coffee has been experiencing rapid growth, they felt that their existing website was outdated and did not reflect the brand very well.

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Austin, TX (PRWEB) November 10, 2010

Fara Coffee approached Catch Light Productions with a desire to build a new website from the ground up. The company felt that the existing website was outdated and did not reflect the brand very well. Their request called for a cleaner design and more concise content organization with simplified navigation. As the company is experiencing rapid growth, the addition of an interactive store locator was a highly desirable new feature.

The primary purpose of the Fara Café website is to support retailers such as Whole Foods, HEB, Sprouts, Specs and various specialty stores in the Austin area where Fara Coffees are sold. Non-profits can also access the Fara Coffee Fundraising Program, while businesses are able to get information about serving Fara Coffee to employees and customers.

Fara Coffee provided Catch Light Productions with a comprehensive creative brief before beginning the project. During the course of design and development they were quick and smart with making decisions and providing input. "We always appreciate clients who not only provide us with creative opportunity, but are also a pleasure to work with," says Howard Theriot of Catch Light Productions.

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