San Francisco, CA (PRWEB) November 9, 2010
Marin Software, provider of the leading paid search management platform for advertisers and agencies, announced that company co-founder and executive vice president of products and professional services, Wister Walcott, will join the panel entitled “Enterprise Level Bid Management,” to be held at 2:55 pm in Salon B on Tuesday November 9, 2010 at PubCon Las Vegas.
Walcott will join the panelists in discussing the increasing complexities of large-scale search campaigns and the challenges associated with managing programs across multiple channels. He will share insights and best practices from Marin’s base of 500 large-scale paid search advertisers spanning a variety of industries including travel, retail, financial services, education, and B2B.
- About Wister Walcott at PubCon Las Vegas
- Marin Software webcast on managing a large scale search campaign
About Marin Software:
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 500 brands rely on Marin Search Marketer to manage and optimize in excess of $1.3 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply.