Enterprise Level Bid Management: Marin Software Executive to Speak on Topic at PubCon 2010

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Company Co-founder and Executive Vice President of Products, Wister Walcott, to share insights for managing large-scale PPC campaigns at PubCon Las Vegas on Tuesday November 9, 2010

Marin Software, provider of the leading paid search management platform for advertisers and agencies, announced that company co-founder and executive vice president of products and professional services, Wister Walcott, will join the panel entitled “Enterprise Level Bid Management,” to be held at 2:55 pm in Salon B on Tuesday November 9, 2010 at PubCon Las Vegas.

Walcott will join the panelists in discussing the increasing complexities of large-scale search campaigns and the challenges associated with managing programs across multiple channels. He will share insights and best practices from Marin’s base of 500 large-scale paid search advertisers spanning a variety of industries including travel, retail, financial services, education, and B2B.


About Marin Software:
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 500 brands rely on Marin Search Marketer to manage and optimize in excess of $1.3 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply.


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Kari Moe Straley
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