Through SINA GD's new Macau.com channel, advertisers will be able to trace user behavior and deploy targeted, user-specific messages, dramatically increasing the cost-effectiveness of their online promotional campaigns.
Macau (PRWEB) November 10, 2010
The Ignite Media Group subsidiary Macau.com and international online media company SINA GD are joining forces to provide Macau travel information to residents of Guangzhou and the Pearl River Delta.
A promotional campaign featuring a one-day resort pass from the Venetian Macau is kicking off the partnership.
The cooperation calls for Macau.com to produce extensive travel packages, hotels in Macau, hotels in Hong Kong, and to capture the excitement of current Macau attractions in textual, photo and video formats for the SINA GD Macau Travel Channel. The channel will become an important distribution platform for Macau.com, the online travel product division of Ignite Media Group.
Powered by Macau.com, SINA GD will offer dynamic travel packages at special rates to online trip-planning viewers in Guangzhou and surrounding areas. Advertisers will be able to more effectively reach potential Pearl River Delta customers through specialized campaigns wedded to targeted travel packages.
"Travelers from Guangzhou love to visit Macau and now they will have access to more insider information and better deals than ever before," says Yanni Wu, General Editorial Director of SINA GD. During the channel's launch it will offer visitors a new Venetian Macau one-day resort pass that offers exclusive discounts and benefits at Venetian’s recreation, entertainment, and food and beverage facilities.
SINA Corp. and Macau.com hope to extend this initial cooperation to effectively reach other Macau-inbound markets in Greater China and around the world. Carrie Law, Director of Strategic Planning and Business Development for Ignite Media Group, sees added value for clients as well as consumers: "Through SINA GD's new Macau.com channel, advertisers will be able to trace user behavior and deploy targeted, user-specific messages, dramatically increasing the cost-effectiveness of their online promotional campaigns."
Macau.com is owned by the Ignite Media Group, which is comprised of wide-ranging media assets that include online, print, TV, outdoor and video production.
SINA is an online media company and MVAS provider in the People’s Republic of China and the global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including SINA.com (online news and content), SINA Mobile (MVAS), SINA Community (Web 2.0-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping).
ABOUT IGNITE MEDIA GROUP
Macau Ignite Media Group is a growing family of online and print enterprises dedicated to promoting Macau as an entertainment destination in Asia. The Group includes 14 Macau brands: Macau.com, Youyazhou.com, Destination Macau, The Macau Guide, Directel Macau, EC-Ad, Aomen.tv, PRISM, Qoos, Vproperty.mo, macauHR, Engage, New Macau Box Office, and Ignite Digital Asia.
Macau.com is the premier web portal and online travel agency for hotel accommodation, shows, and packaged tour products for Macau, Hong Kong and Southern China. With a secure and technologically advanced online booking engine, Macau.com’s services are targeted at Macau-bound travelers coming from Mainland China, Hong Kong and high growth-tourist areas including Southeast Asia, Taiwan, Australia and North Asian markets such as Japan and Korea. Macau.com is a member of Ignite Media Group, Macau's leading media group with leadership positions in out-of-home, online, print media and publishing, and entertainment.
Ms. Bonnie Kou
Tel: +853 2875 3126 ext. 846
Fax: +853 2875 3173