Bare Deal Launches New Take on Online Deal Sites in Chicago

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Bare Deal offers interactive scratch cards that provide a fun and novel way to save money to restaurants, spas, and more around Chicago.

We realized there was a lack of innovation in the industry and that there was a more exciting and playful way to think about and utilize online marketing

Today, Bare Deal ( officially launched its website, which provides consumers with free deals to places around Chicago. Bare Deal has created a differentiated model, offering consumers scratch cards at no upfront cost with the chance to win up to 100% off their purchase.

Bare Deal has created an online marketing tool that gives consumers the chance to win discounted products and services. The company works with local businesses to structure deals that attract new clientele and develop brand awareness. With its variable odds system - discounts typically range from 40%-100% off - Bare Deal offers companies an interactive way to engage consumers and encourage a loyal following.

“It dawned on us after using a variety of sites that there were ways to improve upon the current ‘click and print’ model. We realized there was a lack of innovation in the industry and that there was a more exciting and playful way to think about and utilize online marketing,” says Justin Shapiro, co-founder of Bare Deal. “And so, we’ve come up with something we believe is a significant improvement to the current online deal business model. We created Bare Deal to maximize the experience for both consumers and business owners.”

Bare Deal features businesses and events around Chicago on its website, Bare Deal offers consumers an excuse to try something new without paying anything upfront. Additionally, the company’s loyalty system rewards those members who redeem their deals by giving them access to more deals as well as earlier access to new deals. Bare Deal’s scratch cards are fully customized, providing local businesses with not only online marketing, but also a tangible branding tool.

About Bare Deal

Launched in November 2010, Bare Deal started with a simple idea – what if great deals to places around the city were only part of the fun? And better yet, what if these deals were free? Bare Deal offers weekly deals to places around Chicago by distributing customized scratch cards of its featured companies. Consumers receive one of several possible discounts, with the chance to win a deal valued at up to 100% off. Bare Deal also serves as an affordable marketing tool through which local businesses can promote their products and services. The Chicago-based company plans to expand nationally in the future. For more information please visit

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Justin Shapiro


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