“Social Center” Launched to Simplify Social Media Management

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Facebook, Twitter, LinkedIn, YouTube, Foursquare…the choices that businesses face in establishing and managing an online presence for their brand can be confusing and paralyzing. Social Center makes it easy to get the software and services businesses need in one place.

Companies need help with creating, managing and deploying the content that drives all of this technology, and measuring its success. Social Center provides a solution to both the technology and the resource problem.

Facebook, Twitter, LinkedIn, YouTube, Foursquare…the choices that businesses face in establishing and managing an online presence for their brand can be confusing and paralyzing. Social Center makes it easy to get the software and services businesses need in one place.

Social Center, a partnership between Indianapolis-based Raidious, a content development company and Austin-based social media software developer Spredfast, makes it easier for brands to find the tools and resources they need to manage their social media initiatives.

“Based on our experience managing social for multiple national and regional brands, it is clear that there is a huge need for brands to simplify their social media efforts,” Taulbee Jackson, President of Raidious, said. “Many companies are still trying to find their way on the technology front, and realizing that they really need help with creating, managing and deploying the content that drives all of this technology, and measuring its success. Social Center provides a solution to both the technology and the resource problem.”

“Social Center combines the power of Spredfast, our leading social media management system (SMMS) with a suite of service offerings from Raidious to help companies leverage social media to achieve their business objectives,” said Ken Cho, Co-Founder of Spredfast. “We are very pleased to be partnering with Raidious. We believe this combined solution will help companies embrace social media faster and establish a repeatable operating model for social initiatives.”

Companies currently using Social Center include Marsh Supermarkets, Comcast, CyberDefender, and many other regional and national brands. Free 30 day software demos and pricing for software and services are available at http://getsocialcenter.com.

About Raidious
Raidious (http://www.raidious.com) is an interactive marketing and communications company purpose-built to create content and manage dialog for brands. Raidious makes, manages, monitors, moderates and measures content and dialog for social media, email, blogs and other forms of owned media. Raidious helps activate traditional paid media (advertising) and earned media (public relations) efforts online, using a unique and fully integrated planning process built specifically to leverage the real-time, two-way nature of today's socialized media environment. Digital marketing doesn't work without content. Learn more at raidious.com.

About Spredfast:
Based in Austin, Texas, Spredfast is an enterprise-class social media management system (SMMS) that allows organizations to manage, monitor, and measure their social media messages, and the effectiveness of each piece of content, across multiple social media channels. Spredfast allows its clients to extend their branded content and engage with its audience from a single administration interface to the blogosphere and the major social networks like Facebook, Twitter, LinkedIn, YouTube and Flickr. Some of the enterprise adopters on board with Spredfast include AOL, Nokia, IBM, Raidious, HomeAway, Porter Novelli and Sierra Club. For more information, visit http://spredfast.com/.

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Kate Snedeker

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